A new website is an investment of both time and money, however you shouldn’t let this put you off. The returns from super-charging your online presence are huge, and can completely transform your brand and your business.
How does the average person use your website?
Let's consider how the average person uses the internet:
- You search for the service you need using a search engine.
- Presented with thousands of results, you choose a selection from the first page of results.
- You look through each of these, making snap judgements about the quality and credibility of the business based on your first-impressions of the site.
- If the website reflects quality, you look for a means to get in touch, either calling directly or by filling out a web-form.
At each interaction, the user’s thought process can be boiled-down to: Does this particular interaction give me confidence that this supplier can be trusted, and that the product/service on offer will meet my expectations?
Let's explore some of the benefits of a new website
There are many benefits to revamping your website, below I have touched on just a few. Whilst looking through, keep in mind what your current website is like, and whether you are offering a poor user experience to your visitors.
Your primary touch-point with new and existing customers is your website. Whether reached through social media or search engines, a new customer visiting your site will dedicate a very short amount of time to looking to see if you offer what they need. If you don’t peak their interest straight away, you’ve lost them.
Having clear, well-written and well-presented content is vital. Structuring this in a logical way, with clear navigation and a complementary colour scheme is equally important. Get this wrong and you will fall at the first hurdle. Get this right and you will maximise the number of people that visit your site and the number of people who contact you off the back of this.
In the competitive world of the internet, credibility is everything. From Google reviews to Facebook likes, having a strong and consistent online presence is vital. We see your website as the main player in your digital portfolio; it plays the decisive role in giving your brand credibility. A poor user experience, confusing navigation, or even something as simple as large bodies of text in an unattractive font can damage your brand credibility.
If you need convincing, think about how many times you have avoided using a company because its website doesn’t work well on mobile, or because you can’t find the information you need. If you aren’t confident your site is as good as it could be, it’s likely people have experienced this on your site.
Search Engines and Social Media
A new website, built with search engines and social media in mind, is a fantastic way to super-charge your online presence. Ranking highly on search engines drives new business, and does wonders for brand credibility. Making your business easy to find should be at the forefront of your digital strategy; if your current website ranks poorly, or offers a poor user experience, then a new website optimised for search engines is a must have.
A well designed website is a fantastic touch point for new and existing customers, one obvious area to help enhance this is social media. Here at Air Social, we are specialists in social media strategy and therefore know the benefits of targeting audiences through social media and driving them to your website. We equally know that a poor website can substantially reduce the impact of this type of marketing. Fancy getting the most out of vast social media audiences? Start with a website that does your brand justice.
A new website adds value to your business; it gets you noticed in a highly competitive world, and enforces your credibility as suppliers of a high-quality service. Having a scalable online presence is vital - a well-designed and developed website gives you the perfect launch pad to deploy your digital strategy.
From keeping your current clients confident, to reaching out to new areas, make sure your primary touch point doesn’t let you down. To learn more about the different website packages we offer, and how we can help your online presence, contact: firstname.lastname@example.org