July 11, 2024

We’ve been nominated in the UK Social Media Awards!

We’re thrilled to announce we have been nominated at the UK Social Media Awards in the ‘Best Integrated Campaign’ category for our work with PK Education on its ‘Helen’s Place’ campaign.

PK Education, a dedicated specialist recruitment consultant, focuses on primary, secondary and SEN schools across the UK. Their commitment to adding value and providing resources for their clients and candidates is unwavering, furthering personal development.

The campaign focused on PK Education’s partnership with Dr Helen Ross – a former PK Education Special Needs supply teacher and leading specialist in Special Educational Needs and Disabilities (SEND), Dyslexia and neurodiversities.

PK Education’s aim for the partnership was to deliver meaningful training for existing and potential candidates and clients tackling the challenges within SEND provision, initially through a series of online workshops with the ultimate goal of hosting an in-person event.

We played a crucial role in this partnership, providing comprehensive support with an integrated campaign that encompassed creative design, videography, organic social media, and digital advertising.

The aims of the campaign were to raise awareness of SEND and the importance of inclusive education, provide valuable resources and tools and drive organic leads and sign ups to the educational workshop.

For this campaign alone, we helped PK gain nearly 20% new followers expanding its community, an engagement rate of over 2,800 impressions and engagement rate of 9.73% (well above the industry average).

Contact Us