If you haven’t had your business website evaluated for its effectiveness for a while, it may be out of date. And that means fewer visitors lingering on your site for less time, and buying fewer of your products or services. If this sounds like the position you’re in, it could be time to hire the services of a digital marketing agency in Surrey.
There’s a massive buzz for businesses around social media and its importance in engaging effectively with new and returning customers, in order to stay relevant and build trust and reputations. So many local companies, tired of hearing about issues like SEO that have been around for years, look solely for a social media agency in Surrey when they want to give their marketing a boost. But social media, while important, is only part of the issue. If your sales are slowing, or you’re struggling to keep up with your local competitors, an investment in a good agency offering web development in Surrey could be what you need to give your business a boost. But what kinds of problems might they be looking for, and how will they fix them? Here, we outline just a few. First, is your website attractive enough to compete with others? If it’s text-heavy and image-light, users could be struggling to see the wood for the trees.
A good web development agency in Surrey will have copywriters who can craft succinct yet appealing and informative text that will engage readers and entice them to read on. The right agency will also have the capacity and skills to include eye-catching visuals – not just photos, but video content too – that will hold viewers’ attention, perhaps even entertain. Experienced web developers will address any problems with site navigation – it’s a major turn-off for browsers if they can’t find what they’re looking for fast. They’ll also include relevant and consistent calls to action on each page, so users know exactly what they have to do to take the very next action, whether that’s signing up for more information or making a purchase. Then there’s mobile responsive design, so anyone anywhere can see the best possible version of your website on any device – a must when absolutely everyone views the internet on-the-go on their smartphones.
Does your website reinforce your brand or clash with it? Even the colours you’ve chosen for your site could let you down if they don’t fit with your brand’s image and logo. Great web design includes creative design that covers branding and corporate identity too. And finally, back to social media and SEO: both are still relevant, both still critical. If you would like your website to attract and convert prospective customers, our team at Air Social Digital Marketing has just what you need. We’re an agency specialising in all areas of web development in Surrey. See our comprehensive range of services at https://airsocial.co.uk, and call us on 01483 789 434 to achieve a website that looks as good as it performs. Alternatively, email us at email@example.com.