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Social Media Day

June 30, 2017/in News/by team@airsocial

On Social Media Day we share our thoughts and opinions on probably the most powerful and far-reaching communication source in the world!

So, what is Social Media Day?

On June 30, 2010, Mashable launched Social Media Day to recognise and celebrate social media’s impact on global communication.

As Air Social is primarily a social media agency, we asked each person in the office to explain why social media was important to them, what their favourite advert was and why.

Alex

Social Media is my life. I love all the different ways social media is used, and the amazing things it can achieve. Having worked in PR and advertising for some time now, seeing the trend move from traditional mass-print advertising to tailored and targeted social media and digital strategy has been remarkable.

I think the campaign which has stuck with me most is the Geico unskipable series of ads. They are a clever response to the Skip Advert button that you find on YouTube. Aside from their creativity, they make me smile!

Oli

Social media is at the forefront of modern marketing. There’s no better way to be in front of your target market at such a low cost than through social channels.

Traditional advertising doesn’t offer engagement and a two-way form of communication in the way social advertising does. Communication is an art form and social media is the modern day canvas.

This is by far the most amazing advert I’ve ever seen;

https://www.youtube.com/watch?v=hjKd24UCPYY

Freddie

Social media is important to me because it makes it easy to stay in touch with friends and family across the world. The way social media is used by businesses is also pretty cool. I love instantly having at my fingertips a newly-released film trailer, an advert for a new game, or a new piece of software that I would never have found otherwise.

Here’s my favourite advert. I’m not convinced it will make me buy a Volvo, but it shows very outside-the-box thinking when it comes to showing off their precision steering!

Aaron

Social media to me has become a way of life, the ability to stay in contact with social groups, to easily buy and sell and be targeted by advertisers based exactly on your preferences. Social media is becoming so advanced that you are now leaving a digital imprint wherever you go. Of course there are negatives to this, but when used safely and correctly the benefits are huge.

An advert that sticks in my mind is the ‘We’re the Superhumans’ for the Rio Paralympics. It is a campaign that did very well on TV but also went viral, with over 8 million views on YouTube alone. It is a campaign which looks adversity, prejudice and the stigma of disability in the face and says, “yes you can!” It is an inspirational and eye-opening campaign, which shows that these athletes are superhuman and, whenever I see it, I get this feeling of awe and pride at watching these athletes and skilful individuals embracing their disability.

Piers

My name is Piers and I have been lucky enough to be a part of the team at Air Social for work experience. I’m at a point in my life where I am surrounded by social media in all aspects of my life. I even have friends that can’t go without it. To me, social media is a rare opportunity for the younger generation that hasn’t been available before now and gives us the upper hand. Social media provides a unique form of communication, which most people my age have been brought up with. We are surrounded by an online environment of influencers, creators and generally cool people.

https://www.youtube.com/watch?v=zv9daYDOCIY

As you can see there are lots of adverts that stick with different people in different ways. Appealing to your target audience can be difficult, but get it right and the rewards can be huge.

We’re Air Social and we love social media and all things digital. If you’re finding it hard to compete in the digital world then why not give us a call on 01483 789434? We would love to hear from you.

How to keep up to date with trends in the digital sector

June 13, 2017/in News/by team@airsocial

The digital world moves quickly. It can be a daunting prospect knowing that a strategy you are using, or the tools that you find most useful, may soon be outdated. Having been in the digital sector over a period of great change, we know this only too well. However, we also know that keeping up to date with this ever-changing world can yield huge returns.

Knowing the trends and changes coming up will put you ahead of the competition, will give you valuable credibility, and will sit you on the road to digital success.

Below are 4 ways to stay up to date.

Blogs

This is our favourite way of learning what’s new and exciting in the sector. Regularly reading a range of articles on digital will give you a sense of the direction new trends and technologies are taking. There’s a huge range of blogs out there, so it is tricky to know where to start. Here’s a small selection that covers a variety of subjects within the digital sector.

Social media group

We love Linkedin groups. They seem to be less well-known than Facebook groups, however with the more professional audiences, you can be sure they contain treasure troves of useful articles and ideas. Simply search for your area of interest, find a group that looks interesting, request to join, and get scrolling!

Email newsletters

Don’t always be perturbed by the dreaded website sign-up form or checkbox, they can be game-changers. Email newsletters are controversial. Some people love them, using them as a tool to stay up to date and informed, some people hate them, seeing them as unwelcome clutter in their mailbox. We sit somewhere in the middle. Having a small yet varied selection of newsletters coming into your mailbox each month acts as a valuable pointer to what’s coming up and what might be worth reading more into. You can make this significantly easier for yourself by setting up an automatic forward to copy these into a specific folder in your mailbox. Then, when you have time to read through, they are all in one location.

Be inquisitive

The best way to keep up to date is also the simplest – talking to people in your industry and asking the right questions to potential customers will give you a foresight into common problems and challenges. These challenges will have been faced by people across the digital world and people will have written about potential solutions. The more your research these, the more rounded a picture you will gain of your digital surroundings. The clearer the picture, the better placed you are to adapt to changes in the digital world.

The digital sector moves quickly, and it can be daunting trying to keep up to date with the latest goings on. The above suggestions are just a few ways you can stay ahead of the game, but if you would like to learn how an agency specialising in digital strategy and creativity can help your business, why not get in touch. We’d love to hear from you.

Why you need a Google My Business page

May 30, 2017/in News/by team@airsocial

What is a Google My Business page?

Google themselves explain it pretty well: “Google My Business is a free and easy-to-use tool for businesses and organisations to manage their online presence across Google, including search and maps.”

What does this actually mean? Well, this means that whenever you need to change business information, such as address, contact information, business hours, etc, all you need do is update your Google My Business information and it will update across all your Google touch points.

Google My Business also gives you the added bonus of a business profile on the search results page. For examples, when you search for a company, such as Air Social Marketing Agency, you will notice a business profile on the right hand side (desktop) of the Google results page. This is your Google My Business profile, looks good doesn’t it!

What are the benefits?

Visibility

Having a business profile appear on a search results page puts you in a significantly more prominent position than the other results (often your competition). It puts all your more key information front and centre, such as reviews, opening times, and contact details.
You will rank higher on search engines. Bear in mind having contrasting contact information on your different Google touch-points can cause Google to penalise your SEO score. A Google My Business page can help fix this.
People in the area will get location specific results, especially if you have multiple branches.

Credibility

In an increasingly competitive world, brand credibility is everything. A business profile appearing in search results puts you ahead of the competition. Combine this with positive reviews and a well coordinated social media presence, and new business will flock in.

Accessibility

Don’t have a great website? Hard to use on smaller devices? Having a Google business profile gives your potential customers a place to find essential contact information and reviews in a clear and accessible way.

How do I create a Google My Business page?

A Google My Business page is free to set up. You can find instructions on how to do this at: https://business.google.com

A Google My Business page is a must-have tool in your digital arsenal. If you need advice or help setting this up, or coordinating this with the rest of your digital strategy, why not give us a call, we’ll be happy to help.

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