Tag Archive for: development

Why you need a Google My Business page

What is a Google My Business page?

Google themselves explain it pretty well: “Google My Business is a free and easy-to-use tool for businesses and organisations to manage their online presence across Google, including search and maps.”

What does this actually mean? Well, this means that whenever you need to change business information, such as address, contact information, business hours, etc, all you need do is update your Google My Business information and it will update across all your Google touch points.

Google My Business also gives you the added bonus of a business profile on the search results page. For examples, when you search for a company, such as Air Social Marketing Agency, you will notice a business profile on the right hand side (desktop) of the Google results page. This is your Google My Business profile, looks good doesn’t it!

What are the benefits?


  • Having a business profile appear on a search results page puts you in a significantly more prominent position than the other results (often your competition). It puts all your more key information front and centre, such as reviews, opening times, and contact details.
  • You will rank higher on search engines. Bear in mind having contrasting contact information on your different Google touch-points can cause Google to penalise your SEO score. A Google My Business page can help fix this.
  • People in the area will get location specific results, especially if you have multiple branches.


  • In an increasingly competitive world, brand credibility is everything. A business profile appearing in search results puts you ahead of the competition. Combine this with positive reviews and a well coordinated social media presence, and new business will flock in.


  • Don’t have a great website? Hard to use on smaller devices? Having a Google business profile gives your potential customers a place to find essential contact information and reviews in a clear and accessible way.

How do I create a Google My Business page?

A Google My Business page is free to set up. You can find instructions on how to do this at: https://business.google.com

A Google My Business page is a must-have tool in your digital arsenal. If you need advice or help setting this up, or coordinating this with the rest of your digital strategy, why not give us a call, we’ll be happy to help.

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What are the benefits of a new website?

A new website is an investment of both time and money, however you shouldn’t let this put you off. The returns from super-charging your online presence are huge, and can completely transform your brand and your business.

How does the average person use your website?

Let’s consider how the average person uses the internet:

  1. You search for the service you need using a search engine.
  2. Presented with thousands of results, you choose a selection from the first page of results.
  3. You look through each of these, making snap judgements about the quality and credibility of the business based on your first-impressions of the site.
  4. If the website reflects quality, you look for a means to get in touch, either calling directly or by filling out a web-form.

At each interaction, the user’s thought process can be boiled-down to: Does this particular interaction give me confidence that this supplier can be trusted, and that the product/service on offer will meet my expectations?

Let’s explore some of the benefits of a new website

There are many benefits to revamping your website, below I have touched on just a few. Whilst looking through, keep in mind what your current website is like, and whether you are offering a poor user experience to your visitors.

New business

Your primary touch-point with new and existing customers is your website. Whether reached through social media or search engines, a new customer visiting your site will dedicate a very short amount of time to looking to see if you offer what they need. If you don’t peak their interest straight away, you’ve lost them.

Having clear, well-written and well-presented content is vital. Structuring this in a logical way, with clear navigation and a complementary colour scheme is equally important. Get this wrong and you will fall at the first hurdle. Get this right and you will maximise the number of people that visit your site and the number of people who contact you off the back of this.

Brand credibility

In the competitive world of the internet, credibility is everything. From Google reviews to Facebook likes, having a strong and consistent online presence is vital. We see your website as the main player in your digital portfolio; it plays the decisive role in giving your brand credibility. A poor user experience, confusing navigation, or even something as simple as large bodies of text in an unattractive font can damage your brand credibility.

If you need convincing, think about how many times you have avoided using a company because its website doesn’t work well on mobile, or because you can’t find the information you need. If you aren’t confident your site is as good as it could be, it’s likely people have experienced this on your site.

Search Engines and Social Media

A new website, built with search engines and social media in mind, is a fantastic way to super-charge your online presence. Ranking highly on search engines drives new business, and does wonders for brand credibility. Making your business easy to find should be at the forefront of your digital strategy; if your current website ranks poorly, or offers a poor user experience, then a new website optimised for search engines is a must have.

A well designed website is a fantastic touch point for new and existing customers, one obvious area to help enhance this is social media. Here at Air Social, we are specialists in social media strategy and therefore know the benefits of targeting audiences through social media and driving them to your website. We equally know that a poor website can substantially reduce the impact of this type of marketing. Fancy getting the most out of vast social media audiences? Start with a website that does your brand justice.

A new website adds value to your business; it gets you noticed in a highly competitive world, and enforces your credibility as suppliers of a high-quality service. Having a scalable online presence is vital – a well-designed and developed website gives you the perfect launch pad to deploy your digital strategy.

From keeping your current clients confident, to reaching out to new areas, make sure your primary touch point doesn’t let you down. To learn more about the different website packages we offer, and how we can help your online presence, contact: team@airsocial-build-com.stackstaging.com


WordPress Development – Tips for those just starting out

When developing with WordPress you are often dealing with other people’s work, other people’s ideas, and other people’s code. Although inevitably this can turn up difficulties, more often than not it will open you up to new ways of working and better practices. I’ve tried to include below a handful of small tips and tricks that I’ve learned over my time in the industry; this is not an exhaustive list, however should give you some grounding in the tools I found useful when starting out in the WordPress world.

Developing Locally

Developing live on the web is a great place to start, however you will soon find its limitations. Before I discovered the wonders of developing locally I, one, had to have an internet connection to work, and two, was reliant on creating subdomains to test out changes to sites. Creating a local environment is quick and easy to do, and completely changes the way you work. Having an independent, offline copy of the sites gives you the freedom to test out changes before uploading them to the web. I recommend WAMP (Windows) and MAMP (Mac), these allow you to create a development environment on your local machine for free. Building on this, there are other tools in the pipeline that will make the world of local development even easier. Top-tip, keep your eyes peeled for ‘Local’ from Flywheel (currently in beta).


Plugins are your friend, but use them sparsely. During development there are a few I install straight away, use to get the project running, and uninstall on the live site. Keeping your site clean of unnecessary code should always be in the forefront of your mind. Here are a few plugins I always install.

  1. For working on sites that aren’t your own, or the ones with more complex themes, ‘What The File’ is a must have. This gives you a toolbar showing the file and template-part being used on the page you are viewing; a great time-saver for those more intricate customisations.
  2. There will be times when you need to work on live sites, sometimes even taking them offline for a short period of time. Adding a styled holding page is a useful option here. ‘Coming Soon and Maintenance Mode by SeedProd’ gives you a flexible and easy to use holding page that can be instantly switch on or off.
  3. Another plugin I use with almost all sites is ‘All in One Migration’. You can use this to create a copy of your site that you can install on your local environment. It’s quick, easy to use, and flexible. Just watch out on larger sites for the 512mb upload limit!

With these few plugins you can massively improve your development process and knowledge of WordPress.


Optimise your images, it’s essential. There’s nothing worse than going to a site, only to find you’re being brought back to the dark ages with images loading at snail’s pace, down the page, row by row. While there is no magic number for the maximum size of web images, there are ways to keep your images as small as possible.

For example, one trick is to look at the maximum size an image will be displayed on your site and work from there; if you have a 1200px container on your page, uploading a 3000px wide image is wasteful.

You will find that you can typically reduce jpegs of 2 -3mb down to <200kb, with an almost unnoticeable drop in quality. Similarly, using tools like Optimizilla and tinyPNG you can reduce pretty much all images to a tiny size. With each image that you optimise for web, the quicker your page will load, the better your SEO, and the better your UX.


DNS is complicated, and granted is on a slightly different skew than the rest of this article, however when understood adds a valuable tool to your arsenal. There is nothing more intimidating than finding out you need to make DNS changes, and not having a clue where to start. I’ll include the standard caveat here that messing around with DNS can have disastrous consequences. The best piece of advice I can offer is to use your hosting provider, they will have the knowledge to help. A five minute call, or an instant chat session, can save hours of trawling through videos and outdated articles. Personally, I’ve found the staff at Vidahost extremely knowledgeable and helpful.

Another trick I found useful when learning about DNS is having two domains independent of any live projects. You can play around with the DNS settings on these to get an idea of what does what. This is a great way of simulating the live DNS changes you might need to make on a production site, without the risk of breaking anything.

Some final thoughts

You can be sure that every WordPress developer has a unique way of working, and looking for the perfect method for yourself and your clients does take time. I’ve found that when I step back and get out of my bubble, when I start looking into how other people work and what’s coming up in the future, that it’s then that great little time-savers emerge.

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