business Archives | Air Social Digital Marketing in Guildford

As a company that specialises in lead generation it is vital that none of our own leads is ever dropped. We at Air Social use a Customer Relationship Management (CRM) application to avoid that from ever happening. However, many CRMs come ready made with a huge amount of unnecessary apps that a compact team such as ours simply doesn’t require. With such an unwieldy amount of apps a CRM designed to organise a company may actually make matters more complicated, with actions getting lost in the system.

This is where Bespoke Business Solutions come in. They allow us to mould the software we use to suit our business, rather than force us to adapt to generic software. The CRM they have provided us with precisely does what we need it to do for example to assign and reassign roles, track new and completed tasks and keep up with each other’s meetings. As we work with many clients being able to assign hours is very useful and being able to log hours spent on certain clients is absolutely essential to the way we bill clients.
This level of organisation makes sure every lead is followed up, and nothing gets forgotten. Obviously for a business with more employees it would be less relevant to have a joint calendar with everyone’s meetings in it, but for our team its perfect.

On top of these benefits, having a custom made system it means if our business changes we have the ability to call up and alter the system. It is customisable and free flowing with our own business.

It also avoids some of the main pitfalls of generic CRM applications. The system that BBS have made toes the line between an overly simple interface that will quickly be outgrown by an expanding business and cumbersome systems where you have to go through multiple screens to process transactions. With BBS there is no refreshing, no scrolling up and down, minimal transactions from screen to screen – yet it delivers the same service.

So next time you’re wondering what the secret to our success is… Well, it’s a secret. But you can be sure our fantastic CRM from Bespoke Business Software plays a big part in the smooth functioning of our company!

Find out more about Bespoke Business Software here.

At this time of year all anyone seems to be talking about is their New Year’s Resolution; the latest fitness regime or tasteless clean eating diet, but here at Air Social we are more concerned with keeping our social media profiles healthy. So here, as a belated Christmas gift to you, are some tips from the experts (us).

1. Maintenance.
There’s only one thing that looks as sloppy as a lack of internet presence and that’s an out of date, underutilised internet presence.
An unkempt social media profile is a bit like bad dental hygiene, it needs looking after, otherwise people will literally stay away from you. If a Google search were to show two similar business and one was fully up to date – and the other hadn’t posted since 2012, some may well assume the business no longer exists. Frequent posting also keeps your business in the forefront of people’s minds so next time they need the services you provide – you’ll often be the first they come to. So, like brushing your teeth, social media has to be maintained daily – and no, not just the once.

2. You get out what you put in.
What happens when you eat junk food? You may put on weight. What happens when you post spam? You will lose credibility and your potential customers will lose interest. Finding meaningful, relevant content that will keep your customer engaged can seem like an ongoing slog, but it’s worth it.

3. Stay connected.
It may seem obvious to some, but so many small businesses still fail to have a cohesive set of social media profiles. By not linking your website to your Facebook, Twitter and Instagram you make it harder for customers to keep up to date with your business developments and conversely by not making your website accessible from social media you may lose out on real business.

4. Engage.
The clue is in the name. ‘SOCIAL’. The beauty of social media is that it gives an informal platform to listen to your customers’ needs, solve their issues and answer any queries; failure to respond to your online customers will simply be viewed as bad customer service.

There are many ways in which your social media profiles may not be selling to their maximum potential, and for most people even the four things listed may be a lot to juggle on top of running a company. For more advice and information on how Air Social can help you and your business call 01483 789 434 or email alex@airsocial-build-com.stackstaging.com

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