Social Media Masterclasses

How Air Social is helping councils to support small local businesses

Our social media masterclasses, in partnership with local authorities and business development networks, are enabling independent business owners to expand their digital reach.

Events of the last year have been pretty tough on small, local businesses. Now the world is beginning to open up its doors, we can look to a more positive future, but that doesn’t mean the struggles are over.

Around 407,510 new businesses were formed during 2020’s lockdowns. As the commercial competition for smaller firms hots up, how will you ensure that customers are able to find your business?

At this extraordinary time, many small businesses cannot afford to engage with marketing agencies or to hire an in-house expert. But this is exactly the time when businesses need to ensure they are correctly listed on Google and have an active social media presence.  

Through our work with Woking Borough Council and Woking Works, we’ve delivered successful social media training sessions for hundreds of businesses in the borough. We’ve also recently worked with Business Runnymede to help support businesses there, as they have prepared for the re-opening of the High Street.

We run virtual Google My Business, Facebook, Instagram and personalised workshops to help business owners take their social media to the next level. Air Social’s masterclasses can give small, independent businesses the tools to maximise their digital reach themselves.

Google My Business masterclass

Is your business visible on Google? Can customers find you when they search for companies offering the services you offer? Through Google My Business, you can help customers find your business in Google Search, position it on Google Maps, provide up-to-date information including opening times, and ultimately, tell customers your story.

Facebook masterclass

Do you know how to use Facebook effectively for your business? This session covers how to get set up on Business Manager, how to create engaging posts and killer creatives using Canva, tips on how to connect with your audience and what tools are available to monitor social media activity.

Instagram masterclass

Over 2 million businesses connect with people on Instagram. 90% of people on Instagram follow a business and two thirds say that Instagram enables better interaction with brands. Learn how to use Instagram and best managed your page to reach new customers, grow your audience and engage with existing ones.

If you’re a local business wanting to stand out from the crowd, why not join one of our group virtual masterclasses? Find out more here.

If you’re a local authority or business development network looking to support businesses in your area as they recover in a post-pandemic world, how about offering your own branded social media training sessions with our help?  To find out more about what packages we can offer, contact: or

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