Social Media Day

On Social Media Day we share our thoughts and opinions on probably the most powerful and far-reaching communication source in the world!

So, what is Social Media Day?

On June 30, 2010, Mashable launched Social Media Day to recognise and celebrate social media’s impact on global communication.

As Air Social is primarily a social media agency, we asked each person in the office to explain why social media was important to them, what their favourite advert was and why.


Social Media is my life. I love all the different ways social media is used, and the amazing things it can achieve. Having worked in PR and advertising for some time now, seeing the trend move from traditional mass-print advertising to tailored and targeted social media and digital strategy has been remarkable.

I think the campaign which has stuck with me most is the Geico unskipable series of ads. They are a clever response to the Skip Advert button that you find on YouTube. Aside from their creativity, they make me smile!


Social media is at the forefront of modern marketing. There’s no better way to be in front of your target market at such a low cost than through social channels.

Traditional advertising doesn’t offer engagement and a two-way form of communication in the way social advertising does. Communication is an art form and social media is the modern day canvas.

This is by far the most amazing advert I’ve ever seen;


Social media is important to me because it makes it easy to stay in touch with friends and family across the world. The way social media is used by businesses is also pretty cool. I love instantly having at my fingertips a newly-released film trailer, an advert for a new game, or a new piece of software that I would never have found otherwise.

Here’s my favourite advert. I’m not convinced it will make me buy a Volvo, but it shows very outside-the-box thinking when it comes to showing off their precision steering!


Social media to me has become a way of life, the ability to stay in contact with social groups, to easily buy and sell and be  targeted by advertisers based exactly on your preferences. Social media is becoming so advanced that you are now leaving a digital imprint wherever you go. Of course there are negatives to this, but when used safely and correctly the benefits are huge.

An advert that sticks in my mind is the ‘We’re the Superhumans’ for the Rio Paralympics. It is a campaign that did very well on TV but also went viral, with over 8 million views on YouTube alone. It is a campaign which looks adversity, prejudice and the stigma of disability in the face and says, “yes you can!” It is an inspirational and eye-opening campaign, which shows that these athletes are superhuman and, whenever I see it, I get this feeling of awe and pride at watching these athletes and skilful individuals embracing their disability.


My name is Piers and I have been lucky enough to be a part of the team at Air Social for work experience. I’m at a point in my life where I am surrounded by social media in all aspects of my life. I even have friends that can’t go without it. To me, social media is a rare opportunity for the younger generation that hasn’t been available before now and gives us the upper hand. Social media provides a unique form of communication, which most people my age have been brought up with. We are surrounded by an online environment of influencers, creators and generally cool people.

As you can see there are lots of adverts that stick with different people in different ways. Appealing to your target audience can be difficult, but get it right and the rewards can be huge.

We’re Air Social and we love social media and all things digital. If you’re finding it hard to compete in the digital world then why not give us a call on 01483 789434? We would love to hear from you.

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