The social media channel for under 35s ...
82% of all Snapchat users are under 35 and, on average, spend 30 minutes per day using the platform.
Snapchat might not be the right social media platform for every business but if your goal is to engage a young demographic, it’s a valid source of engagement. Moreover, 60% of users are more likely to make an impulse purchase on the platform than anywhere else.
Snapchat was designed to be authentic, casual and fun so if your brand has a light-hearted, creative tone of voice then this could be the channel for you.
If you’re not familiar with the platform then using a digital marketing agency like Air Social will ensure you get the best from the advertising tools available and effectively target the audiences you want your message to reach.
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