Snapchat might not be the right social media platform for every business but if your goal is to engage a young demographic, it’s a valid source of engagement. Moreover, 60% of users are more likely to make an impulse purchase on the platform than anywhere else.

Snapchat was designed to be authentic, casual and fun so if your brand has a light-hearted, creative tone of voice then this could be the channel for you.

If you’re not familiar with the platform then using a digital marketing agency like Air Social will ensure you get the best from the advertising tools available and effectively target the audiences you want your message to reach.

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