If your brand has a socially conscious audience then this is the platform for you. Snapchat users stand up for issues they care about, support their local community and celebrate diversity.
Snapchat has become one of the most popular social messaging and photo-sharing apps worldwide. The video messaging app popular with Millennials and Gen Z now has over 500 million active users.
But if you thought Snapchat was just for youngsters, you’d be wrong – Snapchat’s fastest growing demographic is in fact the over 50s, so there really is no excuse not to be using the platform, whatever age you are. However, this fast-paced platform is constantly changing so keeping track of updates can prove challenging if you’re not on the ball – and that’s where we come in!
The core concept of Snapchat is still the same as when it launched in 2011 – any picture or video message you send, by default, is made available to the receiver for only a short time before it disappears.
Users have a library of creative tools they can use to draw or add captions, stickers and other effects to their snap and can also create personal stories, that can be seen by friends for 24 hours (Snapchat was is fact the first platform to introduce Stories, before Facebook and Instagram followed suit).
There are a number of different ways businesses can advertise on Snapchat:
Single image or video ads enable you to add swipe-up links to your website or a particular product.
Collection ads feature four tappable tiles to showcase multiple products, giving Snapchatters a frictionless way to browse and buy.
Story Ads allow you to generate excitement around your brand or latest collection with a series of three to twenty single-image or video ads.
Lenses are a powerful and memorable way to connect with consumers using augmented reality.
Non-skippable Commercials last between six seconds and three minutes long, and appear within Snap’s curated content.
Filters are artistic overlays that appear after you take a Snap and can be customised with company branding so Snapchatters can use them in conversations.
Snapchat provides so many different ways to get creative with your advertising – let Air Social help you make the most of it.
Contact our team now on 01483 789 434 or fill in the form below.
