As a nation, we watch nearly 4 hours of TV a day and it remains a central part of all our lives and conversations. In fact, Broadcaster TV accounts for 63.7% of the video content we watch per day and 91.1% of the video advertising we see per day.
Not only that, but TV as a medium provides some of the most hard-hitting ads we view. Think of the hype surrounding the John Lewis Christmas ad for example. The chances are that your favourite advert past or present is one you’ve seen on TV.
In years gone by only those with big budgets could benefit from the power of TV advertising. But thanks to a revolutionary approach from Sky, business of all shapes and sizes can enjoy this kind of exposure.
The award-winning Sky AdSmart platform allows different adverts to be shown to different households watching the same programme. Furthermore, it enables advertisers to select households based on key factors and demographics so that your ideal customer gets to see your advert.
You can target tailored advertising to Sky and Virgin homes in a particular geographical region or even drill down to a specific postcode and, thanks to the household data that is stored in the Sky box, you can pick households based on their age, affluence, life stage, income and even vehicle type.
If you want to take advantage of TV advertising with Sky Ads, we can work with your customer data to create custom segments, identify your ideal audience and design a tailored ad campaign that will make you stand out.
Contact our team now on 01483 789 434 or fill in the form below.
