LinkedIn has become much more than the recruitment platform it initially launched as in 2003. It’s now a professional social network, where people educate and inform themselves and learn about other companies in their industries and beyond.

LinkedIn may not be the biggest social network, nor is it the one with the largest reach but, in our years of digital marketing experience, it does achieve genuine leads time and time again. With four out of five people on LinkedIn responsible for driving business decisions, it’s the number one platform for B2B lead generation.

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