With a vibrant and diverse community of more than 1 billion people, Instagram has unlimited marketing potential. Having a business presence on Instagram is a bit like being on one of the globe’s busiest shopping districts – think Oxford Street or Times Square but for the digital world.
On Instagram, you can create posts, videos or stories to engage with your existing followers and then turn that content into ads that can help you get discovered by the people that will love your brand.
By using Instagram’s precise targeting and actionable insight tools, you can advertise your business and reach new customers. As part of the Meta family, Instagram allows you to specify your target audience’s location, demographics, interests, behaviours, and more. You can also target customers who have already bought from or interacted with you and others like them.
Instagram allows you to help people discover your products and inspire them to make a purchase by showcasing them in different formats, plus you can make all of your content shoppable by using product tags.
Here are some reasons your business should be advertising on Instagram:
High engagement rate: The engagement rate on Instagram is higher than the engagement rate on any other social media platform.
Great for product sales: You can easily integrate Shopify and sell your products instantly.
Instagram and Facebook are connected: Because these two platforms talk to one another and can share data, if you’re already advertising on Facebook then it makes sense to also advertise on Instagram.
One of the best things about Instagram is that some of the highest performing content tends to be user-generated, meaning it doesn’t have to be super perfect. Authenticity is key to helping people understand what your brand is all about and that’s where Air Social’s skills come in – we work hard to understand your business inside and out, so we are like an extension of your business rather than an external agency.
This visually stimulating and engaging platform is evolving every day – we can help your business keep up.
Contact our team now on 01483 789434 or fill in the form below.
NOTE: Two slider sections – This one for desktop, the one below for mobile, you’ll need to edit both. Mobile one shows 1 item per slide, desktop shows 3 items per slide.
NOTE: Two slider sections – This one for mobile, the one above for desktop, you’ll need to edit both. Mobile one shows 1 item per slide, desktop shows 3 items per slide.