One of the greatest advantages of advertising on social media compared with traditional methods is that your audience can interact with your content, see it in an immersive environment and in some cases become a part of your brand’s story.
Facebook is still the leading social media platform with almost 3 billion users worldwide, making Facebook Advertising one of the most effective tools to grow your business, create loyal customers and generate leads and sales.
Here are just a few reasons why your business should be using Facebook Advertising:
Audience size and attention: Facebook boasts around 2.92 billion monthly active users, making it the most used online social network worldwide. People spend a lot of time on social networks – an average of almost 2.5 hours per day, in fact.
Organic reach limitations: While creating and posting regularly to your Facebook page is a great way to reach new people and engage with your current customers, organic reach has its limits. With so much content now being created on Facebook, advertising is key in order to break through.
Scalability: When you advertise with Facebook, you can show your ads in places beyond the newsfeed. Depending on where the ad is created and what type of ad is, you can choose to show ads on Instagram, Messenger and Audience Network. This means that your ads have the potential to reach people on Facebook and beyond.
Targeting: The targeting options within Facebook Ads are impressive. Businesses can target defined demographics such as location, age, gender, interests, behaviour, and much more. You can also use more advanced targeting tools, such as custom-made audiences as well as targeting audiences who are similar to the people who already engage with your business, or you can layer your targeting options to select a more specific audience.
In 2021, Air Social was crowned winner of the Best Use of Facebook category at the Global Social Media Awards, proving that our experience and insight really do lead to strategic campaigns that deliver. We were praised for our approach which “crashed through the algorithms and channelled the chatter to create innovative, meaningful engagement that produced tangible results”.
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