Transform was struggling to recruit employees quickly enough to support its growing client numbers. We suggested a targeted digital marketing strategy that would attract and target people with the right credentials to apply for their increasing portfolio of job vacancies.
We created a dedicated landing page on the Transform Homecare website to direct job enquiries and then, working across Facebook, Instagram, Twitter, LinkedIn and Google, directed different digital content and advertisements to those looking for work in the care sector, targeting those with the specific credentials required to meet certain job specifications.
“Within six months of bringing Air Social on board, Transform had filled all 25 of its vacant carer roles.”
The campaign generated between 50 and 100 enquiries per month and, within six months of bringing Air Social on board, Transform had filled all 25 of its vacant carer roles.
Not only did this lead-generation strategy drive enquiries across multiple platforms, leading to numerous successful job placements, but it also built a GDPR-compliant database of potential candidates to help Transform fill future vacancies. It also saved the company multiple man-hours, as well as thousands of pounds in recruitment fees.
Transform was so impressed with the quick results of the recruitment campaign that it extended Air Social’s appointment to use a similar approach, this time targeting the families of older people who might need its care services.