OUR WORK

Seymours Estate Agents

Seymours is a highly regarded network of independent estate agent offices in Surrey, which has been serving the local community for over 25 years, and is one of Air Social’s longest standing clients.  

The Challenge


Already a well-established brand in Surrey, Seymours came to us over a decade ago for help transitioning and translating their marketing message to reach audiences within the digital sphere in order to support their traditional methods of advertising and marketing.

Community is a key part of the Seymours brand and so we suggested digital campaigns with a community focus that would build engagement with and awareness of Seymours’ activities both on and offline.


Our Approach

We have created a variety of digital campaigns that have resulted in huge brand awareness for Seymours. Our Keepy-Uppy campaign, which ran around the time of the 2016 European Football Championships and encouraged people to video themselves doing keepy-uppys with strange objects went viral, with videos coming in from as far afield as Uganda. The campaign, which was completely organic with no paid advertising cost, also won Seymours and Air Social a number of awards, resulting in wide press coverage.

We have run similar campaigns, both across the group and at a more localised branch level, which have served equally well to drive brand awareness and engagement and position Seymours as the estate agency to trust in Surrey.

Our digital advertising campaigns on Facebook were particularly successful during lockdown, when the Seymours teams needed to quickly move to virtual video tours and property valuations via Facebook.

Our digital work for Seymours has been supported by a range of our traditional PR and creative marketing services, including blog writing, award writing, press releases and engagement with local media, newsletters, mail shots and poster campaigns, as well as a complete rebrand and overhaul of the group’s website.

In a competitive market, we have helped Seymours maintain and retain its status as the leading independent estate agency brand in Surrey.

“The work Air Social has done has been instrumental in the success of my company and I cannot thank them enough. I would recommend air social to anyone who is looking to increase their company’s online presence.”

Tom Gordon, director Seymours Estate Agents

The Results

RECORD STATS AND ACHIEVEMENTS

3-month Video Valuation Facebook Ads Campaign

  • 6,140,966 reached
  • 46,749 clicks
  • 1,234 filled out the form and booked a valuation – that’s circa 14 valuations per day.

Awards 

  • Gold at The Guild of Professional Estate Agents 2016
  • Best regional estate agent at the British Property Awards 2016
  • Surrey Property Awards Mayor’s Award 2015
  • Surrey Property Awards Best Marketing and Presentation in 2013, 2014 and 2016

6,140,966
Reached on Facebook in 3 months
46,749
Clicks
1,234
Valuations booked, circa 14 per day

Some of our work

See more work
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