OUR WORK

Planet Woking

Planet Woking is an initiative by Woking Borough Council (WBC) set up to raise awareness and promote local participation in the ecological future of the borough.

The Challenge

WBC has committed to fighting climate change and sets out its bold vision in the Woking 2050 – A Vision for a Sustainable Borough strategy document.

Air Social was brought on board to help deliver this project to the people of Woking. We needed to create an engaging brand that would entice the people of Woking to get excited about environmental change in the borough, as well as a website which would act as a resource.

We also needed to generate social media and PR campaigns that would help to build a database of residents’ email addresses – a captive audience that would want to be kept up to date with future news.

Our Approach

Woking Borough Council now has an engaging platform on which it can communicate the work it is doing to achieve its Woking 2050 goals.

Meanwhile, the people of Woking have a directory-style resource where they can look up ideas and find inspiration for things they can do at home and at work to help lighten their environmental footprint.

The project has contributed to Air Social being shortlisted for a number of awards, including the Global Agency Awards and Surrey Business Awards.

Air Social’s expertise in digital media and marketing has been essential to Planet Woking’s growth and success. Our Account Manager Lucy has an excellent understanding of the brief and how we can best engage the public.

LARA BEATTIE, SENIOR POLICY OFFICER GREEN INFRASTRUCTURE, WOKING BOROUGH COUNCIL


The Results

Woking Borough Council now has an engaging platform on which it can communicate the work it is doing to achieve its Woking 2050 goals. 

Meanwhile, the people of Woking have a directory-style resource where they can look up ideas and find inspiration for things they can do at home and at work to help lighten their environmental footprint.

The project has contributed to Air Social being shortlisted for a number of awards, including the Global Agency Awards and Surrey Business Awards.

www.planetwoking.co.uk

 


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