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Jane Plan

Social media

Jane Plan identified very low engagement with their social media presence, particularly on Facebook. In February 2017 they only reached 3,783 newsfeeds and gained 167 likes, comments, shares and link clicks. Of the engagement that was coming through, much of this was unrepresentative ‘trolling’ that detracted from their overall brand values.

After reviewing Jane Plan’s social media insights, Air Social created an organic social media strategy that significantly increased Jane Plan’s following and engagement rate. Air Social have grown an audience of customers/potential customers who consistently engage positively to posts, using the platform to boast about their achievements, share their experiences, and empower one another.