Divorce Lifeline offers a service that helps divorcees investigate whether their settlement was undervalued and assists them in recovering the shortfall. They were frustrated at the lack of organic enquiries they were receiving, and so Air Social was brought on board to remedy the situation.
We started with a complete overhaul of their digital presence and a fresh re-branding of their company image. It was important to define a clear and engaging brand identity, one that installed trust in the company – especially as they were dealing with such a sensitive subject matter.
Air Social’s approach had to be sincere and involved, reaching out to targeted individuals and initiating an online dialogue with them.