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BGL Golf

BGL Golf is one of the UK’s largest golf course operators with 22 golf courses across 10 clubs in across the country, incorporating some leisure and wedding venues.

The Challenge

BGL required a digital marketing and social media campaign that would help increase member and visitor enquiries while also engaging with the current membership base.

Air Social was first appointed to deliver digital advertising across the entire group in Q1 2020, completing the set-up process for advertising campaigns to go live just as the UK went into lockdown.

Despite lockdown forcing golf clubs to close, BGL recognised that its digital presence was going to be one of the only ways to engage with both existing members and new customers, and so decided to press ahead with Facebook and Instagram advertising.

Our Approach

Following tweaks to content to reflect the situation, we embarked on a campaign targeted at building excitement around the eventual relaxation of restrictions to generate leads for sales of golf membership, green fees, health and fitness facilities and weddings.

We continue working with BGL Golf, using geo-targeting to reach social media users local to each of the locations, which range from Dartford to Nottinghamshire. The large portfolio of sites and range of services, also means we are able to target people via their different interests and create lookalike audiences of people with similar interests.

As the overall budget for the ongoing campaigns is split across 10 sites, each club is able to focus on sales goals relevant to their specific site and services, providing huge value for money.

"Air Social have become an integral part of our digital marketing strategy, allowing us to effectively grow and increase the impact of our social marketing. They have provided guidance, support and valuable industry knowledge which has been pivotal in the success in revenue generation we have seen"

The Results

Both engagement and sales leads continue to build, resulting in an increase in revenue for the group and a very happy client!

Impressions since August 2020
Reach since August 2020
Link clicks since August 2020

Some of our work

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