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We take a look at some of the social media trends businesses should be embracing and incorporating into their digital marketing strategy in 2020.

User-generated content

While this isn’t a new concept, if you’re not making the most of user-generated content (UGC) yet, this is the top one to embrace in 2020. Ninety-two percent of consumers trust organic, user-generated content more than they trust traditional advertising and by using content provided by them, you’re also saving your own time and marketing budget.

UGC can be anything from a simple branded hashtag, to photo and video competitions or a challenge like the Thank you Surrey campaign we created for our client, Seymours.

Storytelling

In 2019, stories became an increasingly popular social media format, indeed Instagram Stories is now used by more than 500 million people every day, while 25% of Millennials and Gen Z social media users now look for Stories for brand and product info. So it makes sense for brands to increase their focus in this area.

Building communities

Engaging with your audience is a key part of your digital marketing arsenal but just sharing posts you think your audience will enjoy isn’t quite enough. You need to encourage and cultivate interactions above and beyond a simple like and share and that means building a community around your content. Humanisation is the key to this.

Personalization

It’s becoming more apparent in the world of social and digital marketing that interruptive tactics (when you interrupt what a user is doing to prompt them to interact with your brand) are losing their impact. This is primarily because our social media platforms are completely saturated with marketing messages. Now consumers have more control over what adverts they see and allow in their feeds it’s important to stand out and that requires personalization. There are heaps of tools out there that will help you analyse your customer data and personalise accordingly – or you can call us at Air Social Digital Marketing and we can help.

Augmented Reality

Unlike Virtual Reality, which shuts the real world out completely, Augmented Reality overlays virtual objects on top of a real environment. This enhances your view of the world, enabling consumers to see products or services in the context of reality, rather than make believe. It therefore makes for a very effective marketing tool as consumers can really see themselves using a particular product or living a specific situation, thus facilitating a deeper connection and interactive relationship between brands and their customers

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