To many of us digital natives it is difficult to imagine a world without social media. Social media has evolved from a tool that very few businesses use, to being an integral piece of every company’s marketing strategy. There should be no question as to whether or not your brand should be using social media instead you should be thinking: how can I best utilise platforms such as Facebook, Twitter, Instagram and LinkedIn to help grow my business?
What is Social Media Marketing?
Here at Air Social, we know that social media marketing is key for generating leads, raising brand awareness and developing relationships with existing or potential customers.
When managed successfully, social media provides a platform for excellent, responsive customer service, community engagement and social selling activities that help generate interest and create relationships with customers.
The importance of Social Media Marketing
Social media is an essential component of every marketing plan. With its great potential this type of marketing can help you achieve many of your business’s marketing goals, such as:
- Creating and building your brand identity
- Raising brand awareness
- Building conversions
- Increasing your website traffic
- Interacting with customers and developing relationships.
Once your business is ready to have an online presence, you should develop a social media strategy, ensuring you are sharing engaging content and maintaining a consistent brand image, whilst using your page to correctly promote your business.
Social media is no longer a place where you only interact and socialise with friends and family but is now a key component in promoting your business. Due to this trend, customers are now able to engage with brands whenever they please.
If you have not been using social media for your business you are really missing out! At Air Social, we place social strategy at the centre of all our marketing campaigns. We produce engaging, meaningful and targeted campaigns, reaching the right people at the right time to grow your business.