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There are few people who still need to be convinced of the value of social media marketing and with almost 3.5 million users worldwide (almost half the global population), it doesn’t just make good sense for it to be a part of your business’ marketing strategy, it’s essential.

So how exactly should you and your business be taking advantage of social media in 2020? At Air Social Digital Marketing, we know exactly how and over a series of blogs, we will help you understand the process a bit better.

First, it’s a good idea to look at exactly what it is that makes social media such a key aspect of a digital marketing strategy and why it should be a part of yours for 2020.

Conversions

Generating new leads for your business, whether it’s a B2B or B2C, is the number one reason you should incorporate social media into your marketing plan. Every single social media post, whether it is a post with images, text or video content, is an opportunity for leads to convert and move further down your sales funnel. The average conversion rates of visitors that see user-generated content is 161% higher than those that don’t. It’s worth noting though that video content is usually the most engaging with 59% of senior executives preferring to watch video than read text when given the choice of both.

Traffic

There are almost 3.5 billion users on social media and having access to all these individuals can help boost traffic to your own website. Traffic from Google can take time to gain momentum, particularly for new businesses, so social media is a great tool to help build and boost traction in the early stages of marketing. And because there are tools which enable you to direct your social media to your target audience – the more likely it is that those visits will convert into sales.

Build brand awareness

No matter how great your product or content is, you’re not going to be able to generate traffic to your website or sales leads if no one knows who you are or what you do.

Social media is a great way to boost your visibility among potential customers and reach a wider audience. Plus, it’s free to create a business profile on all the major social media platforms so what’s stopping you?

Customer insight and engagement

Not only is social media a great way of generating new customers, it’s also an easy, accessible and cost-effective way of engaging with existing ones. Keep things fresh by playing with new ways to connect with your audience; from Instagram stories to Facebook Live and in time you’ll get a better idea of your followers’ preferences.

You can also use social media to gain an insight into exactly what it is that your target audience wants – a process called Social Listening.

Want to boost your businesses social media conversions in 2020? Contact us at Air Social Digital Marketing and we’ll be happy to help.

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