News

Take a look at what’s been going on behind the scenes at Air Social and in the world of digital marketing.

To Tik or Not to Tok?

To Tik or Not to Tok? Is TikTok the right fit for your advertising strategy?

Is TikTok a viable platform for advertising and will it fit with your advertising strategy? 
How to Maintain a Better Online Relationship With Your Customers

How to Maintain a Better Online Relationship With Your Customers

How do you go about building better, more genuine relationships with your online audiences?
Twitter Tests Out 140 Second Audio Tweets

Twitter Tests Out 140 Second Audio Tweets

Twitter’s latest innovation might be just what you’re looking for. If you have an iOS device with the Twitter App installed then you might be one of the lucky ones who can now record a voice Tweet! 
YouTube advertising tools

YouTube Introduces “Video Action Campaigns” And Other Great Tools

One of the effects of the lockdown has been to force businesses to adjust their online advertising campaigns in order to shift focus onto boosting online sales. YouTube has jumped on this opportunity to offer a new option for “Video Action” campaigns.
Optimise your landing pages

Best Practices for your Landing Page

If you want to generate more and better quality leads, then you’re going to need to do some careful planning. Here are our tips for improving the quality of your landing page. 
LinkedIn targeting

LinkedIn adds further re-targeting options

The development teams at LinkedIn have finally gifted advertisers with updated retargeting tools that are now tied to video advertisements and lead-generation forms. 
Twitter fleet

Twitter expanding testing of Fleets

"Fleets" disappear 24 hours after posting and Twitter hopes that they will be an answer for people who don't feel comfortable with the permanence of Tweeting.
Facebook Advertising

Tips to improve your Facebook Ads campaigns

Facebook Ads are a good way to advertise your business, product or services, with billions of users active every single day and an easy-to-use platform which has a very detailed targeting list.
Tips On How Brands Can Use Instagram Stories To Connect With Audiences

Tips On How Brands Can Use Instagram Stories To Connect With Audiences

Here are some key tips on how brands can maintain audience connection through Instagram Stories.

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QUOTE – Marissa Elliott – Transform Homecare

Within six months of bringing Air Social on board, Transform had filled all 25 of its vacant carer roles.

MARISA ELLIOTT, HEAD OF HUMAN RESOURCES, TRANSFORM HOMECARE
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