Facebook’s tips for effective video content

We’ve written a lot about how video is the best performing type of social media content, that’s because it generates better results in terms of engagement, interaction and overall response. It also enables faster message delivery and offers increased entertainment value.

But there is a big difference from good and bad quality video content – it isn’t always as simple as shooting a clip on your iPhone and uploading. Good news then that our friends over at Facebook have just released some tips on how to create good video content.

We’ve broken down some if the tips here…

Consistency is key

Consistency is key when it comes to building a good brand presence so it’s worth taking the time to plan out your approach and align all the different areas of your digital marketing strategy.

If you’re going to use video as a key part of your Facebook marketing approach, consider how you want your videos to look, and sticking with a consistent colour theme and/or presentation style. For example, make sure you always film your videos against the same background (or even better create one that reflects your brand) so you maintain the same aesthetic in all your videos.

Plan content

You can always tell videos that are simply thrown together on an ad-hoc basis. That does work for some brands but even those business that appear to have put together off-the-cuff video content will have usually got some sort of schedule in place.

Think of the video content The Body Coach, Joe Wicks’ puts on his social media channels – it may look a little frantic and fast-paced but he will have planned the recipe or exercise routine he is showcasing.

Stick to a schedule and structure

If people know that you post a video at a certain time of day or on a certain day of the week, followers are more likely to check back at that time and watch. It also adds to the consistency.

It’s worth considering how the videos are structured too. Taking The Body Coach example again, his videos always follow a similar format. So, if you were creating a simple recipe video then you might want to break it into five steps:

  • Your brand logo
  • A shot of the finished dish
  • A list of the ingredients needed
  • The step-by-step method
  • A final shot of the finished dish again with your brand logo again

Following the same format in each video will help followers familiarise themselves with your brand and again maintains consistency.

Monetise with in-stream ads

Eventually, after creating videos for some time, you can look to monetize your video content with in-stream ads. This will mean that you need to create longer videos. At the moment, Facebook rules that in order to be able to use in-stream ads, pages need to have at least 10k followers and be creating three-minute videos that have generated more than 30,000 one-minute views in total over the past two months.

Tailor content

As well as posting videos on Facebook, tailor the content for other platforms, such as Instagram and upload. For Instagram you’ll need to edit the videos down so they are shorter and snappier but make sure you maintain the essence of the message you are trying to get across. From social media and online graphics, to video production and print creatives, Air Social Digital Marketing Agency can help you get your brand’s message across and visually stand out from your competition.

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