Good writing and decent web design is invaluable to a business. Unfortunately, there’s a lot of bad stuff floating about on the Internet. We’ve all seen it: badly matched images, copy littered with mistakes and pages that take forever to load. These are all things that give you a negative impression of the business before even using it.
At Air Social however, we’re always on top form! Now web design, whilst certainly important from an aesthetic point of view, encompasses so much more than looking pretty. From SEO to branding and conversion rates, your website and its design affects your complete Internet presence. So, apart from the obvious, what should your website have? We’ve compiled a checklist of what to look for:
This is essential. Without good navigation, users’ attention is quickly lost, and with it, your brand identity. When considering navigation, simple yet intuitive is best.
2. Copy and Visual Elements
The first rule: users tend to remember your brand message when it is concise and identifiable. However, overdoing these elements is easy to do and will also adversely affect conversion rates – visually cluttered pages are difficult to read, which means that users’ patience will be lost. To avoid this problem, consider working with a website designer and copywriter, who can streamline your content and add negative or empty spaces that let the readers’ eyes rest in the middle of their reading.
3. Brand Uniformity
Your brand is what sets you apart from your competitors. Alongside a unique logo, your design style and brand voice must remain consistent throughout your website so that your target market can easily identify your brand in all types of medium. If for instance, there are slight changes in your brand and visual communication, then it can result in confusion for users.
4. Organisation and Search Engine Optimization
Aside from the organisation, utilising the visible areas for the important website details can also improve the search engine optimization or SEO. This happens when you incorporate business-related keywords in the HTML text. When search engines like Google, Yahoo, and Bing can trawl your website, it results in higher search engine placement, which means your website becomes more visible and searchable.
Get in touch with us today for a chat about any web design queries you may have – we’re always keen to help out!