Creating an Engaging Facebook Business Page

Creating an engaging and informative social media presence should be high on your list of marketing priorities. This useful article from HubSpot looks at common mistakes made by businesses new to social media and how to get the most out of the tools available to you within Facebook and the wider digital world. Enjoy!

Here’s a quick synopsis:

Setting Up Your Business Facebook Page

The article outlines a five-step process to get your page up and running:

1. Create the Page: Using your personal account, select “Page” from the “Create” menu.
2. Enter Details: Fill in the basic information like the page name, a category that describes your business, and a short bio. You’ll also need to add your website, contact info, and business hours. Remember to check the mobile view, as nearly all Facebook users access the platform on their phones.
3. Add Photos: Use high-resolution images that are consistent with your brand. The profile picture should be your logo, while the cover photo can be more stylised. PNG format is recommended for images with text or logos.
4. Add an Action Button: This is a crucial call-to-action (CTA) button that can direct visitors to a landing page, an appointment booking, or straight to your contact details. A thoughtful CTA can significantly boost conversions.
5. Add Finishing Touches: Customise your page by showing or hiding certain tabs, creating a custom URL for your business (e.g., facebook.com/yourbusiness), and pinning an important post to the top of your page.

15 Tips for an Engaging Page

Once your page is set up, the article provides 15 tips to help you get the most out of it:

1. Create Engaging Graphics: Use tools like Canva to easily design custom images for posts and other page elements.
2. Assign Page Roles: If you work with a team, you can assign different access levels, from admin to analyst, to manage your page more efficiently.
3. Integrate YouTube: Link your YouTube channel to your Facebook page to easily share video content.
4. Post Consistently: Adhere to a regular posting schedule to improve your standing with the Facebook algorithm. The article suggests posting 4-6 times a week for B2B brands and daily for B2C.
5. Promote Your Page: Use Facebook’s advertising tools to get your page in front of new potential customers.
6. Go Live: Use Facebook Live to engage with your audience in real time, perhaps with a Q&A or a tour.
7. Experiment with Formats: Use polls, stories, links, and other post formats to see what resonates with your audience.
8. Collaborate with Influencers: Partnering with influencers is a great way to introduce your business to a new audience.
9. Post at the Right Time: Analyse your Page Insights to determine when your audience is most active and schedule posts accordingly. The average best times are between 12-3 p.m. and 6-9 p.m.
10. Optimise Videos for Sound-Off Playback: Since 86% of Facebook videos are watched without sound, make sure to use subtitles and text to convey your message.
11. Incorporate User-Generated Content: Feature content from your customers to build authenticity and social proof.
12. Engage with Your Audience: Reply to comments to build loyalty and a sense of community.
13. Analyse Page Insights: Regularly check your analytics to track performance and identify areas for improvement.
14. Connect Instagram: Link your Instagram account to your Facebook page to easily cross-post content.
15. Share Industry-Related Content: Don’t just talk about your business; share relevant articles and discussions to keep your audience engaged.

Next Steps

If your business needs help creating an engaging Facebook Business page, we are the experts in social media, so we can help set up and run your Facebook and other business platforms for you.

Give us a call on 01483 789 434 or use the contact form.