What is a Call to Action?
The term Call to Action (CTA) is used widely in digital marketing. It refers to a specific instruction to an audience designed to provoke an immediate response. These actions could be anything from a phone call, to an email, to downloading an e-book.
It can be difficult to measure the success of a Call to Action. The reason for someone interacting with a particular CTA can vary, and pinning the success or failure on the styling is something that should be done cautiously. Saying that, an attractive and well-made CTA will do significantly better than one ill-thought-out.
What makes a good Call to Action?
Colour, copy and layout are key to creating an engaging Call to Action. It’s important to understand your target audience, how they will interact with your instruction, and what their user journey will be.
It is with this information that a stand-out, attractive and visible Call to Action can be designed.
What makes these good?
- Eye catching
- Copy that is appealing and clear
- Value proposition – The audience know what to expect
- The page is dedicated to that Call to Action.
Having an attractive and well-thought-out Call to Action is a vital part of your digital marketing strategy. If you are interested in supercharging your digital presence, get in touch with us here at Air Social.