How to hone Conversion Rate Optimisation, Part One: Keeping things simple.

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Dissatisfied with the conversion rates you’re receiving from your digital marketing efforts?

Air Social Digital Marketing agency managing director Alex Vinall has these tips on how to keep things simple when it comes to Conversion Rate Optimisation (CRO):

Ensure your website is crisp

Site design is a crucial factor in influencing a visitor to complete your desired action to become a conversion. While a fancy website might look great, it can be distracting.

If your website is overly fussy, then it might be worth looking at a redesign, but if that’s not possible, then it’s well worth making a few tweaks to your homepage to enforce your key selling points.

Don’t overcomplicate the process

One of the most common mistakes in digital marketing is to overcomplicate sales funnels and customer experiences. The fewer steps there are for a customer to have to go through, the more likely they will stick around and go through the entire checkout journey.

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Simplify your checkout forms

There’s no point making the customer journey simple if you’ve got a long and complicated sign-up form. You may need to remove some fields or switch to a multi-step form to reduce choice overload and help capture information without losing customer interest.

Carry out regular A/B testing

The saying goes, ‘if it ain’t broke, don’t fix it’, but how do you know if something is working if you don’t test it? There’s no point overhauling your whole website if changing one thing is all you need to do to boost conversion rates. A/B testing your CTA buttons, for example, could be all that’s required.

To see more on how we at Air Social Digital Marketing agency have helped clients increase their conversion rates, visit our projects page or if you’d like to speak to us about how we can boost your business, contact us.

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