November 8, 2022
NHS Surrey Heartlands was faced with a challenge, how to increase the uptake of the covid vaccine among low-uptake groups located throughout Surrey.
Needing the support of an experienced, locally based digital agency NHS Surrey Heartlands turned to Air Social.
Utilising Meta ads’ powerful targeting options to reach the low-uptake cohorts located throughout Surrey, we put together tightly defined interest-based audiences. Combining these with pin-drop geo-targeting, we were able to deliver NHS Surrey Heartlands messaging to the right people in the right places.
With over 7 million impressions, nearly 7,000 clicks, and over 52,000 engagements, the campaigns have been massively successful in delivering covid vaccine messaging to the targeted cohorts.
Combining highly specific location targeting with interest-based audiences is a great way to ensure reach within a well-defined target audience. The majority of the UK population is active on Facebook and Instagram and when paired with good audience knowledge (and an expert marketing team), Meta ads are one of the most powerful tools businesses have access to.
Do you have a target audience you need to reach? Contact us now at email@example.com to discover how we can help your message reach the right people.