April 30, 2023
Ahead of a return to in-person events, CIWEM approached Air Social looking for help to raise awareness of Flood & Coast 2022.
After multiple years of being online, CIWEM required help reaching professionals working in the environmental and water sectors to raise awareness of Flood & Coast 2022.
Using LinkedIn advertising to reach professionals, Air Social built an audience focused on job titles combined with company industries.
With a tightly focused audience, the campaign utilised video assets that concisely conveyed the agenda, key speakers, exhibitors, and workshops in under 30 seconds.
The campaign reached relevant environmental and water industry professionals with 51,152 impressions and 501 social actions. Engagement with the ads was overwhelmingly positive, with comments from professionals expressing their excitement to be attending in person again.
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