The rise and rise of the Micro Influencer

The rise and rise of the Micro Influencer

One of the golden rules of advertising is ‘Know Your Audience’, well how better to do that than by involving them in your marketing strategy? One of the latest trends you may have heard banded about is ‘micro influencers’, but what exactly are they? Well, in essence,...
Instagram, our social media hero.

Instagram, our social media hero.

When Instagram burst on to the social media landscape in 2010 the brief was simple; here is a square, fill it with something beautiful. Almost 7 years and 600 million monthly active users later Instagram is so much more than a photo sharing app; today Instagram’s...
Social Media: The Goldman Sachs Story

Social Media: The Goldman Sachs Story

In 2008 the landscape of worldwide banking was not a pretty picture. In the midst of what many economists called the most serious financial crisis since the great depression, ‘banking’ had become a dirty word. Although Goldman Sachs had initially benefited from the...
This Year, Keep Your Social Media Healthy.

This Year, Keep Your Social Media Healthy.

At this time of year all anyone seems to be talking about is their New Year’s Resolution; the latest fitness regime or tasteless clean eating diet, but here at Air Social we are more concerned with keeping our social media profiles healthy. So here, as a belated...