Work experience with Air Social

Work experience with Air Social

Written by Holly Wilson Having recently developed an interest in marketing as a possible career option, I decided to spend my work experience week wisely with the goal to learn as much as possible about the industry in the short space of time we are given. I came up...
Social Media Day

Social Media Day

On Social Media Day we share our thoughts and opinions on probably the most powerful and far-reaching communication source in the world! So, what is Social Media Day? On June 30, 2010, Mashable launched Social Media Day to recognise and celebrate social media’s impact...
The rise and rise of the Micro Influencer

The rise and rise of the Micro Influencer

One of the golden rules of advertising is ‘Know Your Audience’, well how better to do that than by involving them in your marketing strategy? One of the latest trends you may have heard banded about is ‘micro influencers’, but what exactly are they? Well, in essence,...