Social Media Day

Social Media Day

On Social Media Day we share our thoughts and opinions on probably the most powerful and far-reaching communication source in the world! So, what is Social Media Day? On June 30, 2010, Mashable launched Social Media Day to recognise and celebrate social media’s impact...
The rise and rise of the Micro Influencer

The rise and rise of the Micro Influencer

One of the golden rules of advertising is ‘Know Your Audience’, well how better to do that than by involving them in your marketing strategy? One of the latest trends you may have heard banded about is ‘micro influencers’, but what exactly are they? Well, in essence,...
Instagram, our social media hero.

Instagram, our social media hero.

When Instagram burst on to the social media landscape in 2010 the brief was simple; here is a square, fill it with something beautiful. Almost 7 years and 600 million monthly active users later Instagram is so much more than a photo sharing app; today Instagram’s...