Live streaming – how to do it well

Live streaming – how to do it well

The rise and success of video content is undeniable in today’s digital world. With recent developments in live streaming functionality across social media platforms such as Facebook, Instagram and YouTube, it is fast becoming a necessary medium by which to connect...
How to Grow Instagram Followers for Business

How to Grow Instagram Followers for Business

[vc_row][vc_column][vc_column_text]Statistics show 95 million photos and videos are shared on Instagram daily. Vastly growing through its years of existence, Instagram has massively changed the way social media works; pioneering an increase in the use of visual...
A Quick Guide to Social Media Marketing

A Quick Guide to Social Media Marketing

To many of us digital natives it is difficult to imagine a world without social media. Social media has evolved from a tool that very few businesses use, to being an integral piece of every company’s marketing strategy. There should be no question as to whether or not...
Work experience with Air Social

Work experience with Air Social

Written by Holly Wilson Having recently developed an interest in marketing as a possible career option, I decided to spend my work experience week wisely with the goal to learn as much as possible about the industry in the short space of time we are given. I came up...