Understanding the Facebook Marketing Funnel

Understanding the Facebook Marketing Funnel

With 1.86 billion monthly users, Facebook provides a phenomenal marketing opportunity and yet many businesses struggle to harness the marketing potential that Facebook offers them. So where are they going wrong? Poor advert creatives, ill-defined offerings, generic...
5 Benefits of Blogging for Business

5 Benefits of Blogging for Business

Some businesses consider blogging to be a labour-intensive marketing strategy that produces little reward for the time invested. Others think of blogging as involving someone sitting in their bedroom, sharing personal thoughts, opinions and grievances with the world....
Live streaming – how to do it well

Live streaming – how to do it well

The rise and success of video content is undeniable in today’s digital world. With recent developments in live streaming functionality across social media platforms such as Facebook, Instagram and YouTube, it is fast becoming a necessary medium by which to connect...
How to Grow Instagram Followers for Business

How to Grow Instagram Followers for Business

[vc_row][vc_column][vc_column_text]Statistics show 95 million photos and videos are shared on Instagram daily. Vastly growing through its years of existence, Instagram has massively changed the way social media works; pioneering an increase in the use of visual...
A Quick Guide to Social Media Marketing

A Quick Guide to Social Media Marketing

To many of us digital natives it is difficult to imagine a world without social media. Social media has evolved from a tool that very few businesses use, to being an integral piece of every company’s marketing strategy. There should be no question as to whether or not...