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Geotargeting

Geotargeting

Geotargeting, short for “geographic targeting”, is a method of determining and delivering content to someone based on their geographic location. This can vary from a large scale target to an entire country, to a small scale target to a town.  So why...
Home Offices: The New Workplace?

Home Offices: The New Workplace?

When lockdown was officially announced back in March, millions of us took our various office laptops and desktops, and started to work from home. It was a disruptive change to most of our daily working lives at the time and was accompanied by much uncertainty and...
The Dos and Don’ts of interacting with Comment Sections

The Dos and Don’ts of interacting with Comment Sections

The comment sections on social media can provide some terrifying waters to navigate and, if not navigated correctly, can open your business up for all kinds of criticism. However, it can also be your friend and an incredibly useful tool for forging genuine connections...
Using Influencers To Promote Your Brand

Using Influencers To Promote Your Brand

Brands should always be looking for new approaches to take to reach specific receptive audiences. To get the attention of those who dislike being advertised to, one approach some advertisers are taking is to utilise an influencer and their network. The term influencer...