As an experienced Paid Social and PPC Manager, you will be responsible for managing the strategies and performance for a portfolio of clients. You will be passionate and excited about achieving success for B2B and B2C clients, understanding audiences, coming up with new and innovative ideas and using data and insights to drive your campaigns.

You will be responsible for planning, optimisation and analysis of your accounts. Working closely with your Account Manager and the digital team, you will help to ensure we are delivering best-in-class campaigns for our clients and building successful client relationships.

As well as managing the advertising for key client accounts, you will oversee the work carried out by our paid media team, supporting and nurturing them to develop their talents while ensuring best practices and the right strategies are adopted..

About You

• You are talented, passionate, friendly and enthusiastic
• You love digital, in particular, paid media
• You’re a team player, willing to share knowledge and discuss approaches and tactics but also able to work independently
• You have exceptional attention to detail, have an excellent level of written English and are highly numerate

What You Will Do

• Manage a portfolio of Air Social’s paid media campaigns, working across an exciting and diverse range of platforms; including paid search, social, display and video
• Work with the Account Manager and digital team to develop strategies for your accounts
• Ensuring best practice approaches are adopted throughout your work and across your team for consistent, high-quality output
• Act as a point of contact and escalation for all the assigned accounts within your team
• Work with clients to set KPIs for campaigns and ensure performance is monitored closely against client goals and contractual requirements
• Develop and maintain close and productive client relationships as well as have the ability to identify new business opportunities from existing clients
• Develop a strong insight into each client’s campaign(s) and provide well-informed, strategic and timely advice to both clients and internal departments in order to continually optimise activity
• Create and provide campaign performance reports and ensure they are shared and communicated well to the client
• Be comfortable reporting any potential issues or concerns with management, if you believe escalation may be required
• Liaise with clients, as and when required
• Work with other senior members on forecasts and proposals
• Keep up to date with the latest changes in the paid landscape and ensure these are communicated clearly internally

Our Requirements

You have 4+ years of experience. Preferred but not necessary:

• Google Certification
• Facebook Blueprint Certification
• Any other relevant digital marketing qualifications

Benefits of working with Air Social

• Casual dress
• 20 days holiday plus bank holidays. Increasing by 1 day per year up to five years
• Government Workplace Pension
• Regular work social events
• Brand new office in Guildford (with well-stocked beer fridge and in-house coffee bar). Dogs very welcome.
• Regular staff training and full development programme
• Team building volunteer days

If you're confident, love delivering great service, well organised and love teamwork then please apply.

Send your CV and covering letter to alex@airsocial.co.uk

Many thanks

Team Air Social

Air Social Digital Marketing is looking for a Social Media Manager (full-time) to join its award-winning team of digital marketing, social media and PR experts, based in Guildford, Surrey.

The ideal candidate will be educated to degree level and have at least two years’ experience working for a social media marketing/advertising agency with exceptional copywriting skills and plenty of creative flair.

Typically project managing social media for up to 10 different client accounts simultaneously, the candidate will be super organised and able to juggle a variety of different tasks and responsibilities.

Air Social is an integrated, multi-service digital marketing and PR agency that works with local, national and global clients across a variety of sectors from social care and local government to hospitality and housing. Clients include Age UK, Hilton Hotels, Surrey County Council, West Sussex County Council, WSP, Zest Technology and many more.

We also run our own digital marketing and social media training school called the Air Social Academy, which help train small business and university students in key digital skills required to run a business. The successful candidate will have responsibility for planning and running some of the social media workshops the academy offers.

We are a friendly bunch but the environment we work in is fast-paced and continually changing so any successful candidate will need to prove they have the resilience to deal with the challenges this can present.

For hardworking candidates with the drive and determination to succeed, there is plenty of scope for promotion within the team.

Key skills

• A solid understanding of the use of a range of social media platforms, particularly in relation to advertising/branding and customers
• Strong copywriting and editing skills suitable for each social media platform, from knowing how to write a successful tweet to using effective storytelling techniques
• Knowledge and understanding of algorithms and search engine optimisation
• Skills in data analysis and interpreting statistics
• Strong interpersonal skills and the ability to communicate with people from a variety of backgrounds and at different levels
• Impeccable time keeping. You will often be working to tight client deadlines so you need to be able to work quickly and efficiently, without compromising on quality
• Adaptability. Air Social is an integrated agency that works across a variety of different services and sectors and therefore the ability to adapt skillset is essential

Responsibilities

Typical day-to-day activities could include:

• Developing creative and engaging social media strategies
• Managing the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different channels
• Creating engaging multimedia content across multiple platforms
• Managing and facilitate social media communities by responding to social media posts and developing discussions
• Monitoring, tracking, analysing and reporting on performance on social media platforms using tools such as Google Analytics and Facebook insights
• Researching and evaluating the latest trends and techniques in order to find new and better ways of measuring social media activity
• Liaising with clients via telephone, email, conference calls or face-to-face
• Attending client events and industry conferences as required

Benefits of working with Air Social

• A competitive salary £25k-£30k (DOE)
• 20 days holiday plus bank holidays. Increasing by 1 day per year up to five years
• Government Workplace Pension
• Regular work social events
• Brand new office in Guildford (with well-stocked beer fridge and in-house coffee bar). Dogs very welcome
• Regular staff training and full development programme
• Team building volunteer days

If you're confident, love delivering great service, well organised and love teamwork then please apply.

Send your CV and covering letter to alex@airsocial.co.uk

Many thanks

Team Air Social

Air Social Digital Marketing is looking for a PR account executive (full-time) to join its award-winning team of PR, digital marketing and social media experts, based in Guildford, Surrey.

The ideal candidate will be educated to degree level and ideally have work experience in PR or journalism, exceptional copywriting skills and plenty of creative flair, as well as some knowledge of social media and digital marketing.

Typically working across up to 10 different client accounts simultaneously, the candidate will be super organised and able to juggle a variety of different tasks and responsibilities.

Air Social is an integrated, multi-service digital marketing and PR agency that works with local, national and global clients across a variety of sectors from social care and local government to hospitality and housing. Clients include Age UK, Hilton Hotels, Surrey County Council, West Sussex County Council, WSP, Zest Technology and many more.

We also run our own digital marketing and social media training school called the Air Social Academy, which help train small business and university students in key digital skills required to run a business.

We are a friendly bunch but the environment we work in is fast-paced and continually changing so any successful candidate will need to prove they have the resilience to deal with the challenges this can present.

For hardworking candidates with the drive and determination to succeed, there is plenty of scope for promotion within the team.

Key skills

• Excellent written and spoken English and acute attention to detail
• Strong interpersonal skills and the ability to communicate with people from a variety of backgrounds and at different levels
• Impeccable time keeping. You will often be working to tight media and client deadlines so you need to be able to work quickly and efficiently, without compromising on quality
• Resilience. You need to be ballsy enough to pick up the phone to national journalists and resilient enough to handle criticism and rejection
• Adaptability. Air Social is an integrated agency that works across a variety of different services and sectors and therefore the ability to adapt skillset is essential

Responsibilities

Typical day-to-day activities could include:

• Supporting account managers and directors with the day-to-day running of client accounts
• Writing press releases, news stories, articles and case studies
• Pitching press releases and feature ideas by phone or email to national, regional and trade journalists, across print, broadcast and online
• Reactive PR (responding to incoming journalist enquiries)
• Arrange interviews, editorial meetings and press visits with key journalists and facilitate where appropriate
• Monitor media coverage and report results to the wider team and clients
• Attend client events and industry conferences
• Brainstorm fresh ideas for PR campaigns

Benefits of working with Air Social

• A competitive salary – £20-£25k DOE
• 20 days holiday plus bank holidays. Increasing by 1 day per year once you’ve completed two years' service
• Government Workplace pension
• New office (with well-stocked beer fridge and coffee bar). Dogs welcome.
• Regular work social events
• Team building volunteer days

If you're confident, love delivering great service, well organised and love teamwork then please apply.

Send your CV and covering letter to alex@airsocial.co.uk

Many thanks

Team Air Social

Air Social Digital Marketing is looking for an Account Executive (full-time) to join its award-winning team of digital marketing, social media and PR experts, based in Guildford, Surrey.

The ideal candidate will be a degree graduate or have some experience in digital marketing or multi-media PR. They will have good copywriting skills and plenty of creative flair, as well as a clear understanding of how social media and digital marketing works.

Typically, working across up to 10 different client accounts simultaneously, assisting senior account executives and account managers in project management on larger accounts, as well as managing smaller client accounts independently, the candidate will be super organised and able to juggle a variety of different tasks and responsibilities.

Air Social is an integrated, multi-service digital marketing and PR agency that works with local, national and global clients across a variety of sectors from social care and local government to hospitality and housing. Clients include Age UK, Hilton Hotels, Surrey County Council, West Sussex County Council, WSP, Zest Technology and many more.

We also run our own digital marketing and social media training school called the Air Social Academy, which help train small business and university students in key digital skills required to run a business.

We are a friendly bunch but the environment we work in is fast-paced and continually changing so any successful candidate will need to prove they have the resilience to deal with the challenges this can present.

For hardworking candidates with the drive and determination to succeed, there is plenty of scope for promotion to account management level and beyond.

Key skills

• Outstanding written and spoken English and acute attention to detail
• Understanding of digital and social media management
• Strong interpersonal skills and the ability to communicate with people from a variety of backgrounds and at different levels
• Project management. You will be adept at the administrative tasks involved with helping to run client accounts, such as content planning and strategy development.
• Impeccable time keeping. You will often be working to tight media and client deadlines so you need to be able to work quickly and efficiently, without compromising on quality
• Adaptability. Air Social is an integrated agency that works across a variety of different services and sectors and therefore the ability to adapt skillset is essential

Responsibilities

Typical day-to-day activities could include:

• Helping to run larger client accounts and delivering analytics reports on traffic, engagement and follower figures
• Managing day-to-day client co-ordination and administration
• Working closely with the digital and social media managers within your team
• Attending client events and industry conferences as required
• Brainstorming fresh ideas for digital and traditional PR and advertising campaigns

Benefits of working with Air Social

• A competitive salary £20-25k (DOE)
• 20 days holiday plus bank holidays. Increasing by 1 day per year up to five years
• Government Workplace Pension
• Regular work social events
• Brand new office in Guildford (with well-stocked beer fridge and in-house coffee bar). Dogs very welcome
• Regular staff training and full development programme
• Team building volunteer days

If you're confident, love delivering great service, well organised and love teamwork then please apply.

Send your CV and covering letter to alex@airsocial.co.uk

Many thanks

Team Air Social

Air Social Digital Marketing is looking for a PR Manager (full-time) to join its award-winning team of PR, digital marketing and social media experts, based in Guildford, Surrey.

The ideal candidate will be educated to degree level and have at least two to three years’ experience with a background in PR or journalism, exceptional copywriting skills and plenty of creative flair, as well as some knowledge of social media and digital marketing.

Typically working across up to 10 different client accounts simultaneously, the candidate will be super organised and able to juggle a variety of different tasks and responsibilities.

Air Social is an integrated, multi-service digital marketing and PR agency that works with local, national and global clients across a variety of sectors from social care and local government to hospitality and housing. Clients include Age UK, Hilton Hotels, Surrey County Council, West Sussex County Council, WSP, Zest Technology and many more.

We also run our own digital marketing and social media training school called the Air Social Academy, which help train small business and university students in key digital skills required to run a business.

We are a friendly bunch but the environment we work in is fast-paced and continually changing so any successful candidate will need to prove they have the resilience to deal with the challenges this can present.

For hardworking candidates with the drive and determination to succeed, there is plenty of scope for promotion within the team.

Key skills

• Excellent written and spoken English and acute attention to detail
• Strong interpersonal skills and the ability to communicate with people from a variety of backgrounds and at different levels
• Impeccable time keeping. You will often be working to tight media and client deadlines so you need to be able to work quickly and efficiently, without compromising on quality
• Resilience. You need to be ballsy enough to pick up the phone to national journalists and resilient enough to handle criticism and rejection
• Adaptability. Air Social is an integrated agency that works across a variety of different
  services and sectors and therefore the ability to adapt skillset is essential

Responsibilities

Typical day-to-day activities could include:

• Writing press releases, news stories, articles and case studies
• Pitching press releases and feature ideas by phone or email to national, regional and trade journalists, across print, broadcast and online
• Reactive PR (responding to incoming journalist enquiries
• Arrange interviews, editorial meetings and press visits with key journalists and facilitate where appropriate
• Monitor media coverage and report results to the wider team and clients
• Attend client events and industry conferences
• Writing social media content plans and briefing our creative team on
• Handle clients’ social media accounts and deliver analytics reports on social media, reporting on traffic, engagement and follower figures
• Brainstorm fresh ideas for PR campaigns
• New business proposal writing

Benefits of working with Air Social

• A competitive salary – £25-35k DOE
• 20 days holiday plus bank holidays. Increasing by 1 day per year once you’ve completed two years' service
• Government Workplace pension
• New office (with well-stocked beer fridge and coffee bar). Dogs welcome.
• Regular work social events
• Team building volunteer days

If you're confident, love delivering great service, well organised and love teamwork then please apply.

Send your CV and covering letter to alex@airsocial.co.uk

Many thanks

Team Air Social

Air Social Digital Marketing is looking for an Account Manager/Senior Account Manager (full-time) to join its award-winning team of digital marketing, social media and PR experts, based in Guildford, Surrey.

The ideal candidate will be educated to degree level and have at least two years’ experience working for a social media marketing/advertising agency with exceptional people and management skills and plenty of creative flair.

Typically project managing up to 10 different client accounts simultaneously, the candidate will be super organised and able to juggle a variety of different tasks and responsibilities.

Air Social is an integrated, multi-service digital marketing, social media and PR agency that works with local, national and global clients across a variety of sectors from social care and local government to hospitality and housing. Clients include Age UK, Hilton Hotels, Surrey County Council, West Sussex County Council, WSP, Zest Technology and many more.

We also run our own digital marketing and social media training school called the Air Social Academy, which helps train small business and university students in key digital skills required to run a business. The successful candidate will have responsibility for planning and running some of the social media workshops the academy offers.

We are a friendly bunch but the environment we work in is fast-paced and continually changing so any successful candidate will need to prove they have the resilience to deal with the challenges this can present.

For hardworking candidates with the drive and determination to succeed, there is plenty of scope for promotion within the company.

Key skills

• A solid understanding of the use of a range of digital and social media platforms, particularly in relation to advertising/branding and customers
• Managing client accounts and overseeing work delivered by team members across social media and digital advertising
• Acute attention to detail
• Skills in data analysis and interpreting statistics
• Strong interpersonal skills and the ability to communicate with people from a variety of backgrounds and at different levels
• Impeccable time keeping. You will often be working to tight client deadlines so you need to be able to work quickly and efficiently, without compromising on quality
• Adaptability. Air Social is an integrated agency that works across a variety of different
  services and sectors and therefore the ability to adapt skillset is essential

Responsibilities

Typical day-to-day activities could include:

• Managing client accounts and overseeing work delivered by team members across social media and digital advertising
• Monitoring, tracking, analysing and reporting on performance on social media platforms using tools such as Google Analytics and Facebook insights
• Liaising with clients via telephone, email, conference calls or face-to-face
• Attending client events and industry conferences as required

Benefits of working with Air Social

• A competitive salary – from £30k
• 20 days holiday plus bank holidays. Increasing by 1 day per year up to five years
• Government Workplace Pension
• Regular work social events
• Brand new office in Guildford (with well-stocked beer fridge and in-house coffee bar). Dogs very welcome
• Regular staff training and full development programme
• Team building volunteer days

If you're confident, love delivering great service, well organised and love teamwork then please apply.

Send your CV and covering letter to alex@airsocial.co.uk

Many thanks

Team Air Social

This month, on September 21st, Google plans to roll out a new strike-based system, which it will enforce against advertisers who repeatedly violate Google Ad policies. The three policies are:  

Enabling dishonest behaviour 

This includes businesses or individuals that provide fake documents (such as fake IDs or passports), hacking services, products used to track a person without their knowledge, and more. Get the full list here. 

Unapproved pharmaceuticals and supplements 

Google lists the specific substances and pharmaceuticals they’re referring to here but they include things like Natural Viagra and some slimming products.  

Explosives, other weapons, and tobacco 

This includes products that are meant to cause damage to people or property, guns (including airsoft and BB-guns), switchblades, pepper sprays and more. You can view the full list here. 

If your business does not involve products related to the services outlined then you should have nothing to worry about, although Google says it plans to roll out more policies in the future so it’s important to stay on top of latest updates to ensure your ads are fully compliant.    

How does the Google 3-strike system work?  

If Google finds a business that is advertising has violated its policies then it will issue a strike. Get three strikes and you’re out, or at least your account will be suspended.  

The good news is that Google will issue a warning prior to a business receiving its first strike – this will be via an email and an in-account notification. The advert in question will also be removed. If the warning is ignored, then the first strike is issued and your account will be put on temporary hold (meaning you can’t post ads) for three days.  

Continued violation will result in a second strike and 7-day temporary hold on your account, followed by a third strike, which immediately suspends your account for 90 days, unless you successfully appeal (and this is not easy).   

What to do if you get a strike 

If you receive a warning or strike you’ll need to make some adjustments so your account is no longer in violation of Google’s policy and avoid account suspension.  

Google will only implement a strike when the same policy is violated more than once so with some tweaks, you can avoid the strikes piling up – it’s worth consulting a digital marketeer as they should have experience in what sort of amendments work better.   

You can of course appeal a strike at any point and, if successful, your account will begin running ads immediately. However, an appeal can be a lengthy and often difficult process so it’s better to avoid getting one altogether.   

How do I avoid getting a strike?  

If your business offers products or services that you feel might fall under the policies Google has included as part of its 3-strike system, then it’s a good idea to get your account in order prior to the new rules coming into play on September 21^st.  

It’s well worth doing a complete audit of your account and remove any words or images that could be picked up by Google’s automated review system.  

Need help? The experts at Air Social can perform a full digital audit to ensure your business accounts are compliant. Click here or contact us on 01483 789434.  

The video messaging app popular with Millennials and Gen Z now has over 293 million daily users 

Snapchat is growing faster than it has since 2017, the year it went public.  

Last month, the messaging app said it added 13 million daily users during the second quarter of 2021, which is a 23 per cent increase from the same period last year. 

That means that 293 million people across the globe now use Snapchat every day, up from 173 million this time four years ago. By contrast, Twitter reported 206 million daily users in the same time period.  

Snapchat’s revenue also soared by 116 per cent, more than Twitter and Facebook.  

What is Snapchat?  

Snapchat, or ‘Snap’ as the kids call it, is a mobile app for Android and iOS devices with the core concept that any picture or video message you send - by default - is made available to the receiver for only a short time before it becomes inaccessible.  

What are the apps main features and functions?  

Camera: You use your phone’s camera to take a snap or capture a video of up to 10 seconds long, you can then use all kinds of creative tools to draw or add captions, stickers and other effects to the snap.  

Snapcode: When you sign up, Snapchat gives you your own unique QR code, which other people can take a snap of to add you as their friend.   

Snap Map: This displays your location on a map in real time but only your Snapchat friends can see where you are (and you can see them if your friends have opted into Snap Map). If you don’t want your location to be known you can turn on Ghost Mode, which allows you to see the map but not be seen by others. 

Stories: Snapchat was actually the first platform to introduce Stories, before Facebook and Instagram followed suit. A story is a collection of moments in the form of pictures and videos that, taken together, create a narrative. You can create personal stories, that can be seen by friends for 24 hours, or send them into Our Stories which is run by the creators of Snapchat and can sometimes be shared across the platform.  

Discover: This screen offers content created by celebrities, news and entertainment outlets, and other users, which you can subscribe to. Promotions and advertising content is usually found here.  

Memories: If you don't want your snaps to disappear, you can store them to send later. 

Advertising on Snapchat 

Snapchat’s self-serve advertising platform, Ads Manager, allows you to create ads, launch campaigns, monitor performance, and optimize towards your goals - all in one place. 

You can target Snapchat users based on their interests, behaviours, location, and more.  

The Snapchat audience is made predominantly of millennials and Gen Z (75%) and on average they spend over 30 minutes a day using the platform.  

Types of Ads 

There are a number of different ways businesses can advertise on Snapchat. 

Single image or video ads: This is a simple full screen ad that you can add a swipe up link to your website or a particular product.  

Collection ads: These feature four tappable tiles to showcase multiple products, giving Snapchatters a frictionless way to browse and buy. 

Story Ads: These are branded tiles that live in Snapchat’s Discover section. You can generate excitement around your brand or latest collection with a series of three to 20 single image or video ads. 

Lenses AR experiences: Lenses are a powerful and memorable way to connect with consumers using augmented reality.  

Commercials: These ads are non-skippable for six-seconds but can be up to three minutes long and appear within Snap’s curated content. 

Filters: These artistic overlays that appear after you take a Snap and swipe left or right can be customised with your company branding so Snapchatters can use them in their conversations.  

Is it worth advertising on Snapchat?  

If your core audience is Millenials or members of Gen Z then we think so – the platform provides so many different ways to get creative with advertising campaigns. It is important to note however that you will need decent creative content or the budget to invest in it before you even think about starting a digital marketing campaign on Snapchat.  

Want to discuss a Snapchat digital marketing campaign for your business? Contact us and we can talk you through how to make the most of this rapid-growing platform.  

Air Social is passionate about delivering exceptional service to our clients - you will be at the heart of that with our Account Management team, making sure all deadlines are met and a constant flow of great communication and project management. This role will progress to Account Manager and full training will be provided.

This is a new role within the company as we continue to grow. You’ll be joining our sociable team of 12 marketing experts. Whilst we are working remotely now, when it's safe to do so we will return to our premises in Guildford. We have regular staff socials, quiz nights, pub lunches, games of pool but we also work very hard. When it's busy, it's very busy!

The Role:

As an Account Executive for the business, you serve as the primary relationship owner for an assigned group of client accounts with responsibility for retention, value addition and growth.

You will be responsible for building and maintaining class-leading relationships with our clients, ensuring that they get maximum value from our services.

You will establish a close and effective working relationship with our new business team, helping to maintain a smooth client onboarding process. Including setting up billing and collection as well as providing helpful product and account support.

As well as ensuring retention of business through the provision of class-leading service and the inclusion of fixed length contracts at the point of sale and renewal.

You will also help with communication efforts, which include answering and making phone calls and maintaining correspondence.

Alongside existing client activity, another important element to this role is that you will be supporting our Sales Director with creating and writing proposals for new business prospects.

Experience and Skills required:

- You must have an understanding of digital advertising, social media and ideally agency experience.

- Core skills needed: Creativity and organization; strong interpersonal leadership, analytical, decision-making, management, client-relation, and speaking skills

- A dynamic personality, able to effectively engage and influence a variety of audiences at all levels of a business

- Exceptional presentation and communication skills, grammar and spelling is a must for this job

- A focus on relationships, able to gain trust through communication, expectation setting and completion of the planned deliverable

- Ability to work under pressure

- Exceptional interpersonal skills and resilience

- Strong computer literacy with a working knowledge Microsoft office suite.

- Business acumen, sound decision making, analytical and organizational skills in a fast-paced environment; a consultative approach to managing complex client relationships

- Ability to prioritise multiple responsibilities, balancing client deliverables on multiple projects as well as internal obligations

- Driving License (To occasionally travel to new business or client meetings)

- Account management: 1 year or Client Relationship Management: 2 years (Preferred)

If you're confident, love delivering great service, well organised and love teamwork then please apply.

Many thanks

Team Air Social

Job Types: Full-time, Permanent

Salary: £20,000.00-£25,000.00 per year