Some may have noticed that we have a wonderful new addition to Team Air Social. This week we are getting to know our Creative Director, Amy Derrington, a little better.

Tell us a little bit about yourself

“I have always been creative. From a young age, I always had a paintbrush in my hand! I studied at art college after school and then went on to get a degree in Visual Communication at Loughborough University. I have now worked professionally for multiple international agencies for over 12 years and progressed through the ranks from Junior designer right up to Creative Director.”

What inspires you to be creative?

“Everything around me inspires me, especially travel. I have been lucky enough to live and work internationally, which has opened my mind to new design styles, trends and cultures. I also love to visit design exhibitions and design markets for a boost of creative inspiration.

What do you enjoy most about design?

“I have always enjoyed branding and identity briefs, especially for innovative startups. It’s fascinating finding out the story behind a business, working with passionate entrepreneurs and ultimately creating a ‘new face’ for a business. I get a buzz from seeing the impact of a strong brand working and what it can bring to a business and also seeing my work out there in the big wide world!

“I also have a passion for interior design and love to use my creativity to transform a room. Currently, I am sprucing up the new office at Air Social which will soon be ready to welcome you this month… watch this space!”

What do you like to do out of work?

“I have always been a fitness fanatic and outdoorsy. I love to run, ski, surf and play team sports. Aside from sport, I had recently discovered the joy of painting in my small studio, which I did a lot before I became a designer.”

With only a couple of months at Air Social under her belt, Amy has already wowed us with her creative skills. Her focus and can-do attitude make her a valued member of Team Air Social and we are looking forward to seeing what she will create moving forward.

Good writing and decent web design is invaluable to a business. Unfortunately, there’s a lot of bad stuff floating about on the Internet. We’ve all seen it: badly matched images, copy littered with mistakes and pages that take forever to load. These are all things that give you a negative impression of the business before even using it.

At Air Social however, we’re always on top form! Now web design, whilst certainly important from an aesthetic point of view, encompasses so much more than looking pretty. From SEO to branding and conversion rates, your website and its design affects your complete Internet presence. So, apart from the obvious, what should your website have? We’ve compiled a checklist of what to look for:

1. Navigation

This is essential. Without good navigation, users’ attention is quickly lost, and with it, your brand identity. When considering navigation, simple yet intuitive is best.

2. Copy and Visual Elements

The first rule: users tend to remember your brand message when it is concise and identifiable. However, overdoing these elements is easy to do and will also adversely affect conversion rates – visually cluttered pages are difficult to read, which means that users’ patience will be lost.  To avoid this problem, consider working with a website designer and copywriter, who can streamline your content and add negative or empty spaces that let the readers’ eyes rest in the middle of their reading.

3. Brand Uniformity

Your brand is what sets you apart from your competitors.  Alongside a unique logo, your design style and brand voice must remain consistent throughout your website so that your target market can easily identify your brand in all types of medium. If for instance, there are slight changes in your brand and visual communication, then it can result in confusion for users.

4. Organisation and Search Engine Optimization

Aside from the organisation, utilising the visible areas for the important website details can also improve the search engine optimization or SEO. This happens when you incorporate business-related keywords in the HTML text. When search engines like Google, Yahoo, and Bing can trawl your website, it results in higher search engine placement, which means your website becomes more visible and searchable.

Get in touch with us today for a chat about any web design queries you may have – we’re always keen to help out!

Writing a blog about blogging: despite the irony, it makes perfect sense to use our blog platform to explain why we advocate the use of one. Whether you’re a small business, or a multinational company, blogging should be integral to your online strategy.

First and foremost, blogging is an essential part of your search engine optimisation (SEO) strategy: whilst we won't go into too much detail on the intricacies of SEO in this blog, it's important to understand a few of the basic SEO benefits of blogging: These are:

  1. The more blogs you publish, the more pages of your website search engines (such as Google) can index.
  2. The greater the number of topics you cover in your blog, the wider the net you cast for keywords that may appear in search results.
  3. Google likes websites that have other websites linking to them. Blog posts give you valuable resources to share with other websites, increasing the number of websites that link back to you.
  4. Google likes websites that have lots of internal links, this makes it easy for their bots to crawl. New articles give you more opportunities to place internal links to the most relevant sections of your site.

Regarding the actual content of your blog, it’s easiest to use a good old gardening analogy. Blogging is very similar to gardening - both require hard work and dedication to succeed in the long run. The most beautiful gardens are the ones that have been the most carefully planned; it’s one thing for a gardener to plant a seed, but to carefully nourish a seed until it flourishes enough to add its own harmony to the overall garden requires understanding, flair and maintenance.

In the same way a garden requires upkeep to preserve its appeal, writing a successful blog requires information gathering; sifting through current trending topics, facts, figures and finally arranging these finds into something coherent, relatable and client-focused.

In order to make sure your work weathers the storm (how long can we stretch the gardening analogy for?!), patience really is the key to your growth: make sure you set yourself a realistic schedule for updating your blog; this could be once a week or once a month, but when your readership gets used to your updates, they will be more likely to look out for them. Once you have established this attitude to forward planning, you can start to link your blog to social media promotion, driving more traffic back to your website, and therefore generating the ever-important leads that your business needs.

Lastly, but most importantly, the best blogs will stand out from the crowd because the blog author will have found his or her true voice. This means that their blog, and therefore the brand that they represent, are absolutely unique – no other blogger could replicate it. Amongst the pruning, weeding and research, you must remain true to yourself – there’s nothing worth worse than reading a blog that sounds bland and unoriginal.

Some businesses consider blogging to be a labour-intensive marketing strategy that produces little reward for the time invested. Others think of blogging as involving someone sitting in their bedroom, sharing personal thoughts, opinions and grievances with the world.

These misconceptions regarding blogging are inhibiting many from experiencing its benefits. Blogging is an inexpensive way for businesses to increase their online presence, generate new leads and build brand awareness. Companies that consider blogging to be a high priority get 13 times more ROI than the companies where blogging is a low-importance activity.

An excellent return on investment is just one benefit to publishing well-written and informative articles. Here are five more reasons you should be concentrating on this form of content marketing.

Drive traffic to your website

Blog posts can be used as the foundation for your social media output, which can in turn be used to drive your target audience to your website. Creating a symbiotic relationship between your website and social media channels in this way can significantly boost your lead generation. Every blog post can be an opportunity to convert traffic into leads, especially if you include a call to action (CTA) every time. Effective CTAs range from offering free content such as an e-book or fact sheet, to a free service such as a product trial or personal consultation.

Increase your SEO

By researching the keywords, topics and categories people are looking for when they search for a company like yours, you can strategically signpost prospective customers to your site. Placing carefully selected keywords into your blog posts will positively impact your search engine ranking. Once the blog section of your company website is established, it will provide many pages of content that feature these keywords, thereby further cementing your online presence.

Google and other search engines love to see new content consistently being added to sites. They see regular updating of content as a cue that they should be checking in frequently to see what new content is surfacing on your site. This will boost your business’s position in search results.

Keep On Giving

Once a blog post is listed on your site, it remains there for weeks, months, years to come. Your posts will continue to attract traffic and generate leads for you. The more relevant yet timeless your blog posts are, the longer they will continue to be useful for SEO over time. On average, compounding blog posts make up 10% of all blog posts and generate 38% of overall traffic - a significant amount. It is therefore important not to neglect your older content. Make sure that previous posts are refreshed with up-to-date information if needed, and that relevant keywords are present.

Increase leads

Research shows that business-to-business (B2B) marketers that use blogs get 67% more leads than those that do not. As we already mentioned, blogging increases the number of pages on your website. According to Hubspot, businesses with 401-1000 pages of content get 6x more leads than those with 51-100. The more pages a site has, the more leads it generates.

Set the tone

Blogging also provides an opportunity for businesses to establish themselves as experts in their field. If a prospective customer finds informative content on your site, it helps to build trust and demonstrates to potential clients that you know your industry. A positive learning experience will also help your business to stick in users minds, and will help to further increase your likability and the awareness of your brand.

Blogs can also be an excellent way of humanising your brand by showing a more personal side. They can provide a unique opportunity to set the tone and ‘voice’ of your company. This voice can then be made louder when existing or prospective clients share your blog’s interesting and relevant content on their own social media pages, which helps to widen the impact of the content further.

Convinced you need a blog but don’t know where to start? Air Social provides a blog writing service that can help you meet the goals of your content marketing strategy.

We’d be happy to discuss how we can help! Get in touch with us here.

Everyone loves a good Christmas advert to get them in the mood for the holiday season and give them that fuzzy, festive feeling.

What captures the essence of Christmas for the Air Social team? Here are some of our all-time favourite, festive adverts…

Alex: The Coca-Cola advert is sure to get me feeling Christmassy - ‘holidays a’ com’n!’ It captures the childish excitement and anticipation of Christmas and couples it with a catchy song. The sight of the bright lights of the Coca-Cola lorries winding their way through the dark, snowy scene is really iconic. It’s an amazing bit of advertising!

Oli: My favourite Christmas advert is definitely ‘Man on the Moon’ by John Lewis. The advert is about a little girl who does everything she can to make a lonely man feel loved at Christmas. It evokes so many emotions as the lonely man on the moon represents the many people who live alone, celebrating Christmas in isolation every year. The advert also touches on the message that showing just a little compassion and kindness can mean the world to someone. In this advert, John Lewis has successfully captured the essence of what Christmas is really all about.

https://www.youtube.com/watch?v=wuz2ILq4UeA

Aaron: I think this advert by WestJet is pretty amazing. Obviously it’s not a British brand and it’s a few years old now but I think it’s incredible. What a great way of showing guerrilla and viral marketing tactics; the people flying had no idea that they would receive the gifts they requested, they believed they were just interacting with a digital billboard. A really amazing way to spread Christmas joy when they went to collect their luggage!

Freddie: The John Lewis advert with the boxer dog is my favourite as it really captures the excitement of Christmas. The dad building the trampoline at night to surprise the kids feels really nostalgic and the sight of foxes and badgers jumping on a trampoline sticks with you! The coming together of animals that would normally avoid each other, and their sheer enjoyment of jumping on the trampoline is quite a good metaphor for how Christmas should be a time where we set aside our differences and celebrate together in the season.

https://www.youtube.com/watch?v=sr6lr_VRsEo

Sally: It has to be the John Lewis ‘Bear and the Hare’ advert for me. It captures a really sweet moment and focuses on the magical feel of Christmas. All the elements just come together in this ad - great animation, memorable music and a sweet story. It is a beautiful little tale of friends looking out for each other and embodies the idea of thoughtful gift giving at this time of year.

https://www.youtube.com/watch?v=XqWig2WARb0

Vanessa: Perhaps an unusual choice, but a memorable Christmas advert for me was the 2015 Sainsbury’s advert featuring Mog The Cat. Mog was a character that I used to enjoy reading about when I was a child, so it evokes a feeling of nostalgia for me. The advert does well to draw the viewer in by telling a story of a calamitous situation that rapidly escalates. The ending, with the whole neighbourhood coming together to help Mog’s family out, relays a great message about the importance of helping others less fortunate than ourselves.

Tilda: My favourite Christmas advert is the 2011 John Lewis advert about the little boy who can’t wait to give his gift. I feel it really captures how I feel about Christmas. I don’t lose sleep over the presents I’ll be receiving, but I get overly excited over the presents I’ll be giving to family and friends!

I relate to this little boy a lot-except the part where he falls asleep right after finishing his peas! I’ll be surviving on 3 hours sleep on Christmas Day, after spending the whole night anticipating the day ahead!

https://www.youtube.com/watch?v=pSLOnR1s74o

The rise and success of video content is undeniable in today’s digital world. With recent developments in live streaming functionality across social media platforms such as Facebook, Instagram and YouTube, it is fast becoming a necessary medium by which to connect with consumers.

Live streaming video is an extremely effective way for businesses to reach their target audiences. It helps to provide an authentic human element to marketing campaigns, boosts customer engagement and enables digital communications to feel more personal and exclusive. It is no wonder that Facebook users spend three times more time viewing live videos than traditional ones.

There are many different types of visual content that benefit from live streaming. These include:

  • ‘behind-the-scenes’ footage
  • Q&A sessions
  • short interviews or ‘meet the team’ segments
  • product reviews, unveilings and ‘sneak peeks’
  • ‘how to’ or other training sessions
  • amusing content/humanising the brand

As you can see, live streaming video is an extremely versatile marketing tool. However, to tap into the benefits of this marketing medium, it needs to be done well.

Preparation is key

Whilst one of the benefits of live streaming is its authentic, seemingly ‘off-the-cuff’ nature, without adequate preparation you’re not going to harness its potential. Live streaming needs to be considered within your overall marketing strategy - with the usual analysis of audience
preferences, as well as understanding your live stream’s relationship to the rest of your marketing communication efforts. Is it a standalone concept or does it work best in conjunction with other aspects of your strategy?

If you’re live streaming an event, the groundwork must be in place to create the hype that will drive viewers to watch. Of course, the timing of your live stream will be key when thinking about your target audience, as well as letting your audience know when to tune in. Don’t forget however that on some platforms your reach can continue to grow with every playback. Remember, continuing to market and share your video afterwards will keep the momentum going.

Streaming live video taps into the human desire to enjoy vicarious experiences. This is why live streaming works so well, particularly for events. But you have to let the viewer feel like they are in the room with you, so plan out the journey you’ll take them on. Show them things they wouldn’t normally get to see in the ways they would normally interact with your business or brand.

Engage with your audience

The biggest strength of live streamed video is its ability to add an authentic and transparent voice to your marketing message. Moving away from more traditional, scripted techniques enables real time responsiveness which makes it possible for viewer-lead content.

Allowing users to comment on live stream videos, and then reacting to them, can lead to greater satisfaction of consumer needs, desires and questions. This in turn can positively impact the way in which prospective customers respond to your business or brand, as well as creating a closer bond with your existing clientele.

Live streamed content can also encourage a feeling of exclusivity, making the audience feel that they have been a part of something that others have not. This is particularly true when streaming events, going behind-the-scenes or providing a ‘sneak peek’ of a new product. You can enhance this impression by offering discounts or deals within a live stream that cannot be obtained elsewhere.

Make it pay

Marketers can use social media live streaming channels to keep their business at the forefront of their followers’ minds. If users have opted in, a notification will alert them to channels that are about to go live, and users will have to act fast as on some platforms, such as Instagram Stories Live, the video will disappear after the broadcast ends.

It is important to keep your audience engaged as today’s consumers have short attention spans and a wide variety of alternative options. Make it clear from the outset of your broadcast what your intentions are for the time they will spend watching you, and what they will get out of it. Limit your time to no longer than 5 minutes as it will be hard to continue to provide engaging content beyond this.

During live streaming, whilst you have caught your audience’s attention, it can be beneficial to give them a call to action - making them aware of promotions, new products or services. Whilst this tactic is not appropriate for every type of live streamed video, in some cases it can be an effective strategy for creating a sense of urgency, driving consumers towards the action that you want to effect.

 


Air Social are a team of inquisitive minds with big personalities and one goal – to help you get your message out there and generate genuine business enquiries. Whether you're a new start-up or a long established company, our team of experts know how to deliver the right approach for you.

Get in touch today

Designing your website for maximum impact

So your website is up and looking slick but it’s just not generating the leads that you thought it would. What’s gone wrong?

Like many businesses, you might have lost sight of your website’s primary purpose - converting traffic into leads. It’s essential to consider your website within your wider marketing strategy. Take time to plan and implement your website’s marketing goals, keeping lead generation at the forefront of your mind when designing. Without a properly functioning website channelling new customers, your business isn’t going to achieve the growth rate you’re hoping for.

So how do you plan for maximum impact?

Create functional forms

To optimise your site for lead generation it’s important to have user-friendly lead generation forms. User testing has revealed that forms which focus on motor actions (clicking and cursor movement) rather than cognitive actions, (typing and thought) were more successful in generating leads. Simplifying the means by which a user engages with your site encourages them to leave their details as they can see it won’t cost them much time.

Not many people enjoy form-filling, even when they are keen on the product or service on offer. Studies show that sites that have forms which utilise non-standard user interface (UI) designs perform significantly better than traditional form layouts. Using toggle sliders and simple, clickable images can improve the look and feel of a form - making the experience more fun and interactive.

Use an adaptable layout

In a highly effective lead-generation website, every page has a distinct purpose. Making sure that your website provides the user with a clear pathway towards the action that you want them to take is essential. Placing a clear call to action (CTA) on your landing page, and any further pages where new visitors are likely to reach, is vital for generating leads. These CTAs should be clearly visible, enticing and well explained - giving your user a clear reason to click on it.

Keep in mind that the majority of people who view your site will do so on a mobile device. In the last few years, statistics show that more websites are accessed via mobile devices than laptops or desktops. It is therefore important that your website does not follow a ‘one size fits all’ design but that is can work well across a range of different devices.

Build trust

Building trust through the use of customer testimonies, client logos or case studies will go a long way in establishing the credibility of your business or brand. Users are more likely to provide their personal details to a company they feel they can trust and that others have endorsed. Using video testimony is one of the most persuasive methods of moving a prospective customer further along the marketing funnel. Make sure you keep it short though - 90 seconds of high-quality video with clear and concise feedback performs best.

Incentivise

Give users a reason to fill out your lead generation forms and make sure it is an action that will also benefit them. Websites that provide rewards for handing over user details perform significantly better than those that simply have ‘want to find out more?’ CTAs. There are a range of different ways in which you can give something back to those that give you their personal information, these include things like discounts on purchases, access to exclusive content or free trials.


If you're interested in streamlining your digital presence then we would love to hear from you. Our in-depth digital marketing knowledge combined with our web development experience make us ideally situated to revolutionise your online strategy.[/vc_column_text][vc_cta_button2 h2="Is your website outdated or underperforming?" h4="Let us know what you want your website to achieve!" txt_align="center" title="Contact Air Social" position="bottom" link="url:https%3A%2F%2Fairsocial-build-com.stackstaging.com%2Fcontact-us%2F|title:Get%20in%20touch|"][/vc_cta_button2][/vc_column][/vc_row][vc_row css=".vc_custom_1513075727286{margin-top: 0px !important;}"][vc_column][/vc_column][/vc_row]

Written by Holly Wilson


Having recently developed an interest in marketing as a possible career option, I decided to spend my work experience week wisely with the goal to learn as much as possible about the industry in the short space of time we are given. I came up with a 3 point plan allowing me to define what I was searching for from a potential work experience place.

My three points were; No.1: To be based local(ish); living about 20 minutes away from Guildford by train allowed me to narrow my options down to marketing agencies in Guildford and the local area. No. 2: The company itself had to actually accept work experience placements (actually a lot less common than you’d think). No. 3: I was looking for a work experience placement which felt inviting and somewhere I could feel comfortable.

Following these three points, I started my search and got in contact with Air Social.
Admittedly I was nervous as I had already had three other companies turn me down which wasn't the biggest boost to my confidence; but in hindsight, I am glad I did get rejected as it led me to work with Air Social.  Initially, I spoke to Oliver, who put me at ease and was very welcoming. Having agreed a week to start, I immediately felt like my time would be well spent at Air Social who have the skills and experience to introduce me to marketing.

I went to introduce myself in person the next day and was greeted by the friendly, upbeat atmosphere of the office which immediately draws you in and makes you feel welcome. The office also has fun decor (the bean bags, quirky pictures and footballs in particular) showing both clients and students like me that Air Social is a fun, enthusiastic, yet professional place to work.

Across the week I was set a variety of tasks to help me experience the different areas of the business. I began with writing a blog, with the help of Oli, about the use of video content in adverts on social media. This, like every task I did during my week, was looked over by one of the team. Then one of the team would provide constructive criticism by creating a list of potential amendments, areas or themes to build on and strengths that were present in the work.

Throughout the week I was encouraged to ask as many questions as possible, which was great, as every question I had was fully explained by Oli or Aaron. The office never seemed to have a dull moment with so many different clients and tasks to be completed, not to mention the argumentative banter between Aaron and Oli which was actually very entertaining and Alex running in and out of the office for meetings.

By far my favourite task of my experience at Air Social was making an animation. I was given a list of hobbies and activities that the team got up to in their spare time. I worked on this for several days, with Aaron providing valuable input on how I could improve certain areas whilst also pointing out the strengths which I should build on. By the end of the task I was able to download an animation which will now become a part of my portfolio for future job applications.

Air Social has offered me the experience that can open many doors for my future by provided me with valuable skills and information I need in order to understand the marketing industry. The leadership style of Air Social is simple yet effective with their small scaled team working together to provide their clients with the best experience they can. I was really very impressed with how organised and ready the team were to respond to clients and to anything I needed myself.

On Social Media Day we share our thoughts and opinions on probably the most powerful and far-reaching communication source in the world!

So, what is Social Media Day?

On June 30, 2010, Mashable launched Social Media Day to recognise and celebrate social media’s impact on global communication.

As Air Social is primarily a social media agency, we asked each person in the office to explain why social media was important to them, what their favourite advert was and why.

Alex

Social Media is my life. I love all the different ways social media is used, and the amazing things it can achieve. Having worked in PR and advertising for some time now, seeing the trend move from traditional mass-print advertising to tailored and targeted social media and digital strategy has been remarkable.

I think the campaign which has stuck with me most is the Geico unskipable series of ads. They are a clever response to the Skip Advert button that you find on YouTube. Aside from their creativity, they make me smile!

Oli

Social media is at the forefront of modern marketing. There’s no better way to be in front of your target market at such a low cost than through social channels.

Traditional advertising doesn’t offer engagement and a two-way form of communication in the way social advertising does. Communication is an art form and social media is the modern day canvas.

This is by far the most amazing advert I’ve ever seen;

https://www.youtube.com/watch?v=hjKd24UCPYY

Freddie

Social media is important to me because it makes it easy to stay in touch with friends and family across the world. The way social media is used by businesses is also pretty cool. I love instantly having at my fingertips a newly-released film trailer, an advert for a new game, or a new piece of software that I would never have found otherwise.

Here's my favourite advert. I'm not convinced it will make me buy a Volvo, but it shows very outside-the-box thinking when it comes to showing off their precision steering!

Aaron

Social media to me has become a way of life, the ability to stay in contact with social groups, to easily buy and sell and be  targeted by advertisers based exactly on your preferences. Social media is becoming so advanced that you are now leaving a digital imprint wherever you go. Of course there are negatives to this, but when used safely and correctly the benefits are huge.

An advert that sticks in my mind is the 'We’re the Superhumans’ for the Rio Paralympics. It is a campaign that did very well on TV but also went viral, with over 8 million views on YouTube alone. It is a campaign which looks adversity, prejudice and the stigma of disability in the face and says, "yes you can!" It is an inspirational and eye-opening campaign, which shows that these athletes are superhuman and, whenever I see it, I get this feeling of awe and pride at watching these athletes and skilful individuals embracing their disability.

Piers

My name is Piers and I have been lucky enough to be a part of the team at Air Social for work experience. I’m at a point in my life where I am surrounded by social media in all aspects of my life. I even have friends that can’t go without it. To me, social media is a rare opportunity for the younger generation that hasn’t been available before now and gives us the upper hand. Social media provides a unique form of communication, which most people my age have been brought up with. We are surrounded by an online environment of influencers, creators and generally cool people.

https://www.youtube.com/watch?v=zv9daYDOCIY

As you can see there are lots of adverts that stick with different people in different ways. Appealing to your target audience can be difficult, but get it right and the rewards can be huge.

We’re Air Social and we love social media and all things digital. If you’re finding it hard to compete in the digital world then why not give us a call on 01483 789434? We would love to hear from you.

News

What’s new and relevant in the world of Air Social and beyond - check out our most recent posts.

April 27, 2022
Air Social takes a starring role at the Surrey Business Expo 2022

On April 27 2022, Alex Vinall and Lucy Blackmore from Air Social joined hundreds of other local businesses at the Surrey Business Expo, which took place over two days at Surrey Sports Park in Guildford. Surrey Business Expo was started in 2005 and is today run by the super-well-connected Paul Bridgland and Steve Page. The […]

Read More
January 6, 2022
Apply now to become our new Paid Social/PPC Manager

As an experienced Paid Social and PPC Manager, you will be responsible for managing the strategies and performance for a portfolio of clients. You will be passionate and excited about achieving success for B2B and B2C clients, understanding audiences, coming up with new and innovative ideas and using data and insights to drive your campaigns. […]

Read More
January 6, 2022
Apply now to become our new Social Media Manager

Air Social Digital Marketing is looking for a Social Media Manager (full-time) to join its award-winning team of digital marketing, social media and PR experts, based in Guildford, Surrey. The ideal candidate will be educated to degree level and have at least two years’ experience working for a social media marketing/advertising agency with exceptional copywriting […]

Read More
January 5, 2022
Apply now to become our new PR Account Executive

Air Social Digital Marketing is looking for a PR account executive (full-time) to join its award-winning team of PR, digital marketing and social media experts, based in Guildford, Surrey. The ideal candidate will be educated to degree level and ideally have work experience in PR or journalism, exceptional copywriting skills and plenty of creative flair, […]

Read More
January 5, 2022
Apply now to become our new Account Executive (Digital/Social/PR marketing)

Air Social Digital Marketing is looking for an Account Executive (full-time) to join its award-winning team of digital marketing, social media and PR experts, based in Guildford, Surrey. The ideal candidate will be a degree graduate or have some experience in digital marketing or multi-media PR. They will have good copywriting skills and plenty of […]

Read More
January 5, 2022
Apply now to be our new PR Manager

Air Social Digital Marketing is looking for a PR Manager (full-time) to join its award-winning team of PR, digital marketing and social media experts, based in Guildford, Surrey. The ideal candidate will be educated to degree level and have at least two to three years’ experience with a background in PR or journalism, exceptional copywriting […]

Read More
January 5, 2022
Apply now to be our new Account Manager/Senior Account Manager

Air Social Digital Marketing is looking for an Account Manager/Senior Account Manager (full-time) to join its award-winning team of digital marketing, social media and PR experts, based in Guildford, Surrey. The ideal candidate will be educated to degree level and have at least two years’ experience working for a social media marketing/advertising agency with exceptional […]

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September 9, 2021
What is Google’s 3-strike policy and what does it mean for small business advertisers?

This month, on September 21st, Google plans to roll out a new strike-based system, which it will enforce against advertisers who repeatedly violate Google Ad policies. The three policies are:   Enabling dishonest behaviour  This includes businesses or individuals that provide fake documents (such as fake IDs or passports), hacking services, products used to track a person without […]

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August 16, 2021
Snapchat is growing faster than Twitter and Facebook – should you be taking advantage?

The video messaging app popular with Millennials and Gen Z now has over 293 million daily users  Snapchat is growing faster than it has since 2017, the year it went public.   Last month, the messaging app said it added 13 million daily users during the second quarter of 2021, which is a 23 per cent increase from the same period last year.  That means that 293 million people across the […]

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What Air Social provided was a website that is not only user friendly to manage at our end, but it looks great too!

DANIEL HERBERT, THE LOOP

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