Zest is a leading employee benefits platform which supports a range of organisations across the UK and abroad.

Zest Landscape

The Challenge

Air Social has worked with Zest for 5+ years.

In 2023, Zest approached our team for an enhanced marketing strategy to support and drive its re-brand. The key objectives for the campaign were to raise awareness of the new brand whilst continuing to increase high-quality enquiries to support sales team targets.

Our Approach

Air Social delivers Zest’s organic social media management, award writing, creative support and digital advertising campaigns using a fully balanced, multi-platform approach on LinkedIn & Google.

The brand awareness campaigns continue to be a huge success, with the company receiving high-quality leads from well-known brands and large organisations. We have also written guides and white papers using Zest’s own data insight for our specific lead generation campaigns that have helped drive PR, marketing and sales leads.

Zest posts
Zest square 4

The Results

We continue to hit and exceed KPI targets.

In particular our innovative social media campaigns have received staggering results with an incredible 300% increase in engagement and impressions year-on-year.

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