Our work with Transform Homecare is a prime example of how we have applied some of the core concepts of digital marketing to recruitment in the care industry.
Transform was struggling to recruit employees quickly enough to support its growing client numbers.
We recommended a targeted digital marketing strategy that would attract and target people with the right credentials to apply for their increasing portfolio of job vacancies.
The Air Social team created a dedicated landing page on the Transform Homecare website to direct job enquiries.
We then utilised the power of Facebook, Instagram, Twitter, LinkedIn and Google to direct different digital content and advertisements to those looking for work in the care sector, targeting those with the specific credentials required to meet certain job specifications.
What the client says
“Within six months of bringing Air Social on board, Transform had filled all 25 of its vacant carer roles”
HEAD OF HUMAN RESOURCES, TRANSFORM
The campaign generated between 50 and 100 enquiries per month and, within six months of bringing Air Social on board, Transform had filled all 25 of its vacant carer roles.
Not only did this lead-generation strategy drive enquiries across multiple platforms, leading to numerous successful job placements, but it also built a GDPR-compliant database of potential candidates to help Transform fill future vacancies. It also saved the company multiple man-hours, as well as thousands of pounds in recruitment fees.
Transform was so impressed with the quick results of the recruitment campaign that it extended Air Social’s appointment to use a similar approach, this time targeting the families of older people who might need its care services.
enquiries per month
all 25 vacancy roles filled
Google impressions since March ‘18
See more work
NOTE: Two slider sections – This one for desktop, the one below for mobile, you’ll need to edit both. Mobile one shows 1 item per slide, desktop shows 3 items per slide.
NOTE: Two slider sections – This one for mobile, the one above for desktop, you’ll need to edit both. Mobile one shows 1 item per slide, desktop shows 3 items per slide.