The High School of Glasgow appointed Air Social after facing challenges with their previous agency and a lack of reliable results from digital advertising. Our first priority was to rebuild their conversion tracking to ensure accurate performance data. Once this was complete, we created a series of new Meta and Google campaigns that highlighted the outstanding nature of the school and the strength of its academic and pastoral offer.
Since taking over their advertising, the school has seen a significant shift in performance. Average weekly lead volumes have increased and the cost per lead has come down.
The school now benefits from a consistent flow of high quality admissions enquiries and complete confidence in the accuracy of campaign data.
Key outcomes include:
Weekly leads increased by more than 620%
Cost per lead reduced by more than 75%
Accurate conversion tracking rebuilt for transparent reporting
Fully refreshed Meta and Google advertising strategy
Stable pipeline of high quality admissions enquiries
Weekly leads icrease
Cost per lead reduction
For any other enquiries, please drop us a line in the form below and we’ll get back to you
Or send Alex an email to alex@airsocial.co.uk
team@airsocial.co.uk
01483 789 434
Leapale House, Leapale Lane,
Guildford, Surrey, GU1 4LY
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