Seymours Estate Agents
Seymours is a highly regarded network of independent estate agent offices in Surrey, which has been serving the local community for over 25 years.
Already a well-established brand in Surrey, Seymours came to us over a decade ago for help transitioning and translating their marketing message to reach audiences within the digital sphere in order to support their traditional methods of advertising and marketing.
Community is a key part of the Seymours brand and so we suggested digital campaigns with a community focus that would build engagement with and awareness of Seymours’ activities both on and offline.
We have created a variety of digital campaigns that have resulted in huge brand awareness for Seymours.
Our Keepy-Uppy campaign, which ran around the time of the 2016 European Football Championships and encouraged people to video themselves doing keepy-uppys with unusual objects went viral, with videos coming in from as far afield as Uganda.
We have run similar campaigns, both across the group and at a more localised branch level, which have served equally well to drive brand awareness and engagement and position Seymours as the estate agency to trust in Surrey.
Our digital advertising campaigns on Facebook were particularly successful during lockdown, when the Seymours teams needed to quickly move to virtual video tours and property valuations via Facebook.
Our digital work for Seymours has been supported by a range of our traditional PR and creative marketing services, including blog writing, award writing, press releases and engagement with local media, newsletters, mail shots and poster campaigns, as well as a complete rebrand and overhaul of the group’s website.
In a competitive market, we have helped Seymours maintain and retain its status as the leading independent estate agency brand in Surrey.
What the client says
“The work Air Social has done has been instrumental in the success of my company and I cannot thank them enough. I would recommend air social to anyone who is looking to increase their company’s online presence”
DIRECTOR, SEYMOURS ESTATE AGENTS
The campaign, which was completely organic with no paid advertising cost, won Seymours and Air Social a number of awards, resulting in wide press coverage.
3-month Video Valuation Facebook Ads Campaign
1,278 filled out the form and booked a valuation
Gold at The Guild of Professional Estate Agents 2016
Best regional estate agent at the British Property Awards 2016
Surrey Property Awards Mayor’s Award 2015
Surrey Property Awards Best Marketing and Presentation in 2013, 2014 and 2016
reached on Facebook in 3 months
See more work
NOTE: Two slider sections – This one for desktop, the one below for mobile, you’ll need to edit both. Mobile one shows 1 item per slide, desktop shows 3 items per slide.
NOTE: Two slider sections – This one for mobile, the one above for desktop, you’ll need to edit both. Mobile one shows 1 item per slide, desktop shows 3 items per slide.