Proud to Care West Sussex
Air Social works with a number of clients within the social care sector and has had great success helping care providers who have struggled with their recruitment process to help fill vacancies.
West Sussex Proud to Care required a social media and digital advertising campaign to go live within an incredibly tight deadline.
Not only this but our campaign needed to be rolled out across six social media platforms – Spotify, YouTube, Facebook, Instagram, LinkedIn and Snapchat – so there were substantial set-up requirements.
We designed a campaign which focused on four key areas in order to target and appeal to different members of the community.
Your Face Fits Care looked at a variety of different audiences to show how it’s a job for all types of people.
Path to Care focused on the different pathways one might journey on to take a job in care and showcase that you don’t need to have experience.
Career Progression highlighted the different types of jobs there are in the care sector – it’s not just about one-to-one care work.
Who Cares? took a look at the people who already work in care and what they find rewarding about their job.
What the client says
“The Air Social team were a fantastic team to work with. Their knowledge, enthusiasm and innovative ideas really brought our care recruitment campaign to life and delivered fantastic results. The campaign succeeded in driving traffic to the Proud to Care website and increased job applications to the hard-to-reach care market. We were delighted with the results and highly recommend Air Social”
SENIOR COMMUNICATIONS AND ENGAGEMENT OFFICER, WEST SUSSEX COUNTY COUNCIL
The campaign succeeded in driving traffic to the Proud to Care website and increased job applications within the hard-to-reach care market.
We are used to seeing fantastic results for this sort of campaign on platforms like Facebook and Instagram, however, it was the results from Spotify that we were particularly impressed with – we achieved an average completion rate of over 92% and 167 clicks through to the website.
The adverts on LinkedIn also exceeded expectations, achieving a CTR (click-through rate) of 0.86% against LinkedIn’s 0.3%-0.5% benchmark.
average completion rate on Spotify
clicks through to website from Spotify
click-through rate on LinkedIn
See more work
NOTE: Two slider sections – This one for desktop, the one below for mobile, you’ll need to edit both. Mobile one shows 1 item per slide, desktop shows 3 items per slide.
NOTE: Two slider sections – This one for mobile, the one above for desktop, you’ll need to edit both. Mobile one shows 1 item per slide, desktop shows 3 items per slide.