Native | The Marches

The Marches, is a residential development in the heart of Woking, consisting of 429 units across two towers. The contemporary build-to-rent development features communal space, dining areas, a resident’s lounge and a 24/7 concierge.

The Challenge

Native approached Air Social to develop a PR and digital marketing strategy to help launch its new residential development, The Marches in the heart of Woking.

This project was about more than just driving sales’ leads. It was about creating and marketing a narrative about life at The Marches and all it encompasses, from its shared community and workspaces to concierge service and sustainability credentials.

Our Approach

We developed a fully-rounded PR campaign and digital marketing strategy which incorporated the key pillars of convenience, sustainability, community and people. Using the powerful targeting Google offers, Air Social created engaging digital advertising content designed to reach the right people, ensuring The Marches was well-placed for relevant searches online.

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