The Results
During this period, total audience size increased by 120%, strengthening reach and brand awareness across the organisation. Engagement has also grown significantly. Average engagement rate increased from 7.60% to 20.82%, representing a 173% uplift.
This growth has been strongly supported by increased interaction from staff across the Trust, with more team members actively liking, commenting and sharing content. This demonstrates greater internal advocacy and a more active and engaged online community.
All creative assets now follow a cohesive and professional brand style, ensuring clear visual recognition.
Key outcomes include:
Audience size increased by 120% across all channels
Engagement rate increased from 7.60% to 20.82%
173% uplift in engagement supported by stronger staff interaction
Consistent and professional creative identity across platforms