A PR and marketing agency with good local knowledge and contacts was required to support the launch.
Our pre-launch strategy was also centred on the employment opportunities the hotel would bring to the town. In the wake of the pandemic and subsequent national hospitality staff crisis, this posed an additional challenge in itself.
“Our positive PR campaign positioned Hilton hotel as ‘A New High for Woking'”
Achieved coverage included a BBC Radio interview for Hilton’s UK VP to talk about the hospitality staff shortage and upcoming hotel launch, as well as local and trade PR to promote the recruitment drive.
The client was so impressed with our work that Hilton invited Air Social to also pitch for the PR & Marketing contract for the hotel’s three Food & Beverage outlets, which we won!
NOTE: Two slider sections – This one for desktop, the one below for mobile, you’ll need to edit both. Mobile one shows 1 item per slide, desktop shows 3 items per slide.
NOTE: Two slider sections – This one for mobile, the one above for desktop, you’ll need to edit both. Mobile one shows 1 item per slide, desktop shows 3 items per slide.
team@airsocial.co.uk
01483 789 434
Leapale House,
Leapale Lane, Guildford,
Surrey, GU1 4LY
