For over 30 years, Divorce Lifeline has been helping divorcees investigate whether their settlement was undervalued and assisting them in recovering the shortfall.
Divorce Lifeline had become frustrated with a lack of online leads.
An outdated website made it difficult for Divorce Lifeline to stand out; it was static in its design and not easily navigable for users and even less responsive on a mobile, creating a missed opportunity for many potential clients.
The Guildford-based company invited Air Social to refresh its website and implement its creative approach to social media campaigns, harnessing the clever targeting of adverts.
The first step involved a rebranding exercise to update the company logo and make the website more user-friendly.
Air Social carefully considered how to improve the existing logo and website with inspiring and hopeful creative, that would resonate with potential clients looking for a brighter future.
Technical improvements were also made to ensure the website was easily navigable and optimised for mobile browsing.
Integral to obtaining new leads was the implementation of a social media campaign which targeted users based on their geographic location, age and relationship status, with copy that instilled trust and professionalism as well as provided a clear call to action to navigate to the website or fill out an in-app lead generation form.
What the client says
“It’s important that we remain niche within our industry but well-known with potential clients. Air Social helps us to achieve exactly that with digital marketing, which is direct, highly targeted and provides consistent leads”
DIRECTOR, DIVORCE LIFELINE
With consistent, high-performing ads supported by fresh organic content, Divorce Lifeline saw an immediate boost in direct enquiries.
The combination of a more responsive website, optimised for mobile search, as well as a hyper-targeted strategy to specific users on Facebook and Instagram, has enabled Divorce Lifeline to receive an average of 123 leads per month.
In addition, each of the campaigns has generated between 40-50 comments from previous clients endorsing the successful work, providing that sought-after third-party testimonial that helps encourage more website visits, direct conversions and further digital marketing.
average leads per month
See more work
NOTE: Two slider sections – This one for desktop, the one below for mobile, you’ll need to edit both. Mobile one shows 1 item per slide, desktop shows 3 items per slide.
NOTE: Two slider sections – This one for mobile, the one above for desktop, you’ll need to edit both. Mobile one shows 1 item per slide, desktop shows 3 items per slide.