CLUCK creates unique hen party packages which focus on taking the stress out of party planning with curated bespoke activities, convenient payment plans and no admin.

The Challenge

CLUCK was looking to drive awareness and enquiries for its hen package platform. The platform specialises in unique party experiences and specifically focuses on individuals tasked with organising a hen do. This cohort is often time-poor but wants access to a party planner without the price tag typically associated. The aim was to use digital marketing to target women aged between 18 and 50 years old who have taken on the responsibility of organising a hen party but are not sure where to start.

The Approach

Utilising Google and Microsoft, we developed, managed and optimised advertising campaigns to drive awareness and encourage high-quality leads and conversions. The campaigns were aimed at individuals organising hen parties and used key search terms relevant to those in need of a party planner would be using.

For the Meta campaigns, we utilised Facebook and Instagram – key platforms for the target demographic and encouraged individuals to complete a web form to access the CLUCK brochure and find out more about the party packages on offer.

The Results

The results were staggering in 2023 and delivered an impressive 1,737 hen party leads for CLUCK – a 20% increase on the previous year.

“We love working with the team at Air Social, they’ve really helped us improve our customer journey and increase leads and bookings. They are always on hand to deal with questions, and keen to collaborate and develop ideas on our monthly calls.”

Chloe Henderson, Co-Founder of CLUCK

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