Burhill Golf & Leisure
With over 10 golf clubs plus state-of-the-art health & fitness venues, BGL Golf is one of the UK’s largest golf leisure operators.
BGL wanted to boost member and visitor enquiries while engaging better with its current members.
The group not only attracts a wide range of golfers but its venues also cater for weddings, parties and corporate events so the digital marketing and social media campaign needed to be adaptable for a diverse audience.
Air Social was appointed to deliver advertising across the group just as the UK went into lockdown. Despite the pandemic forcing golf clubs to close and the associated challenges that lie ahead, BGL recognised that its digital presence was going to be one of the only ways to engage with both existing members and new customers, and so decided to press ahead with Facebook and Instagram advertising.
Air Social’s digital advertising campaigns are entirely bespoke, created to suit each client’s individual needs.
We are therefore able to react quickly and tweak or create new content to reflect different situations.
For BGL we created a targeted campaign to build excitement around the eventual relaxation of restrictions to generate leads for sales of golf membership, green fees, health & fitness facilities and weddings.
As the budget for campaigns was split across 10 sites, each club was able to focus on sales goals relevant to their specific site and services, providing huge value for money.
What the client says
“Air Social has become an integral part of our digital marketing strategy, allowing us to effectively grow and increase the impact of our social marketing. They have provided guidance, support and valuable industry knowledge which has been pivotal in the success in revenue generation we have seen”
CLUB MARKETING MANAGER, BGL GOLF
The campaign resulted in increased revenue for the group and sales leads continue to build.
We continued to work with BGL Golf, using geo-targeting to reach social media users local to each of the locations, which range from Dartford to Nottinghamshire.
The large portfolio of sites and range of services has meant we have been able to target people via their different interests and create lookalike audiences of people with similar passions.
impressions since August 2020
reach since August 2020
link clicks since August 2020
See more work
NOTE: Two slider sections – This one for desktop, the one below for mobile, you’ll need to edit both. Mobile one shows 1 item per slide, desktop shows 3 items per slide.
NOTE: Two slider sections – This one for mobile, the one above for desktop, you’ll need to edit both. Mobile one shows 1 item per slide, desktop shows 3 items per slide.