The Best Christmas Adverts Of All Time (Air Social Edition)

Everyone loves a good Christmas advert to get them in the mood for the holiday season and give them that fuzzy, festive feeling. What captures the essence of Christmas for the Air Social team? Here are some of our all-time favourite, festive adverts… Alex: The...

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Live streaming – how to do it well

The rise and success of video content is undeniable in today’s digital world. With recent developments in live streaming functionality across social media platforms such as Facebook, Instagram and YouTube, it is fast becoming a necessary medium by which to connect...

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How to build a lead generating website

[vc_row][vc_column][vc_column_text] Designing your website for maximum impact So your website is up and looking slick but it’s just not generating the leads that you thought it would. What’s gone wrong? Like many businesses, you might have lost sight of your website’s...

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My week with Air Social, by Pierre Jamme

When I walked down the high street on Monday morning, I had a good feeling about my work experience with Air Social. I knew I wanted to learn something new, but I didn’t know whether I was going to be given work that I would enjoy. I decided to keep an open mind and I...

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Digital Marketing Dictionary – Getting comfy with the lingo

Digital Marketing is a world of complex jargon, acronyms and branded software – we’re here to help break through the confusion surrounding this lingo. Below we’ve compiled a short list of definitions to help you properly get to grips with the world of digital...

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Why video needs to be a part of your visual content strategy

Do you use video as part of your marketing strategy? If you don’t, you should be. It is no longer an option but a necessity for marketers who want their visual content to have the greatest impact, reach and customer engagement. We are entering what Facebook CEO Mark...

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How to Grow Instagram Followers for Business

[vc_row][vc_column][vc_column_text]Statistics show 95 million photos and videos are shared on Instagram daily. Vastly growing through its years of existence, Instagram has massively changed the way social media works; pioneering an increase in the use of visual...

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A Quick Guide to Social Media Marketing

To many of us digital natives it is difficult to imagine a world without social media. Social media has evolved from a tool that very few businesses use, to being an integral piece of every company’s marketing strategy. There should be no question as to whether or not...

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30 seconds with Vishal Koria

We spent 30 seconds getting to know the new Air Social Business Development Manager, Vishal Koria. Favourite recent advert and why? Nike advert - Winner Stays On It reminds me of what we all used to do when we were younger; everyone wanted to play like their favourite...

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Confirmed! New Business Development Manager Signed!

Air Social is proud to announce the addition of Vishal Koria as the new Business Development Manager, having graduated from Bournemouth University studying Business & Management. Vishal has a strong background in marketing and we are delighted to welcome him to...

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Creating an Engaging Facebook Business Page

Creating an engaging and informative social media presence should be high on your list of marketing priorities. This useful article from HubSpot looks at common mistakes made by businesses new to social media and how to get the most out of the tools available to you...

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3 facts that prove purpose-driven brands are here to stay

A look at recent statistics from global brands shows that people are increasingly informed and conscientious about the products they buy, the services they choose, and the food they put on their tables. The data shows this global shift in attitude is here to stay. 2...

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How to create an engaging and impactful Call to Action?

What is a Call to Action? The term Call to Action (CTA) is used widely in digital marketing. It refers to a specific instruction to an audience designed to provoke an immediate response. These actions could be anything from a phone call, to an email, to downloading an...

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Work experience with Air Social

Written by Holly Wilson Having recently developed an interest in marketing as a possible career option, I decided to spend my work experience week wisely with the goal to learn as much as possible about the industry in the short space of time we are given. I came up...

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What did I anticipate to gain from my chosen work experience?

We love taking on work experience students, giving them the opportunity to learn about our industry, experience our working environment and learn new skills. Here's our latest protégé, Simon, talking about his thoughts on digital marketing. Marketing has been the key...

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Lead generation and social media marketing – why it works

Towards the end of June Facebook hit 2 billion monthly users. That’s more people than the population of China, Russia and the USA combined. Facebook aims to bring the world closer together, and whether you are a fan of the social media platform or not, it’s clearly...

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Social Media Day

On Social Media Day we share our thoughts and opinions on probably the most powerful and far-reaching communication source in the world! So, what is Social Media Day? On June 30, 2010, Mashable launched Social Media Day to recognise and celebrate social media’s impact...

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