Blog

What’s in the Facebook Topics and Trends Report 2020?

Facebook has unveiled its annual report, which looks at the conversations on the cusp of going mainstream in 2020. The 2020 Topics and Trends Report from Facebook IQ is a culmination of a year’s worth of research and insights and covers trends across six categories...

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2020 Vision: An eye on future trends in digital marketing

As a leading digital marketing agency, Air Social is often called upon to give expert comment on upcoming trends in the industry. Our managing director, Alex Vinall was recently asked to present at a business breakfast hosted by fellow Guildford business, Kyan, to...

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Facebook’s tips for effective video content

We’ve written a lot about how video is the best performing type of social media content, that’s because it generates better results in terms of engagement, interaction and overall response. It also enables faster message delivery and offers increased entertainment...

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Sales and Marketing Director

Air Social is an award-winning digital agency based in the heart of Surrey. We are a team of vibrant and energetic people who pride themselves on providing outstanding experiences and delivering top-class digital solutions. We are looking for a Digital Account Manager...

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How to make the most of Small Business Saturday UK

For big businesses, Black Friday is probably the biggest selling events of the year. However, for small businesses, who cannot afford to slash their prices before Christmas (let alone at any other time of year) the same way larger corporates do, it can be a difficult...

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Facebook remains front-runner for lead generation

When it comes to lead generation, not all social networks are created equal. Some businesses get great results on Pinterest, others on LinkedIn so it’s important to know where your potential customers are interacting, how they’re engaging, and then to be where they...

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How to connect with Generation Z, according to Facebook

In recent years, Millennials have been the focus of most marketing campaigns but Generation Z (those aged 24 and under) is set to completely redefine the focus of digital marketing. According to Facebook Gen Z, which has grown up solely in a social media world, is...

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New Vacancy: Marketing Account Manager

With an expanding client base, Air Social is looking for a new Account Manager to join its growing team. This role is the vital link between clients and our team of digital marketing experts. About the role: Ultimately, the Account Manager is responsible for building...

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5 ways to freshen up your social media content

Here at Air Social Digital Marketing Agency, we live, sleep and breathe social media and are continually coming up with new ideas to make our content strategies great. If you’re in a social media rut – here are our top five ways to give your accounts a bit of a...

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How to have a healthy relationship with social media

According to a 2019 report by Global Web Index, we spend an average of 142 minutes on social media every day. For many of us, it’s the first thing we look at when we wake up and the last thing we check before we go to bed. It’s no secret that this intensive use of...

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What should you post on Instagram to have the most impact?

Instagram has one billion monthly active users worldwide and is the main communication channel for a lot of brands and influencers, who announce new products and partnerships on the platform and keep in touch with their audience. But with Instagram's algorithm always...

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How to produce video for social media marketing

Social media video content is still dominating users' attention spans. More than 100 million hours of Facebook video and over five billion YouTube videos are watched every day. Furthermore, videos get far more than text and link posts combined – 12 times more to...

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What are the benefits of having a microsite?

It’s a common misconception that a microsite is just a mini-website with little or no SEO value. Microsites can be a powerful tool in any business’ digital marketing arsenal. Here’s why… Effective Branding If you want to launch a new product or service, you’ll want it...

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Keyword research tools to help improve your SEO

Understanding the search terms people use to look for a website like yours is one of the fundamental building blocks of Search Engine Optimisation (SEO). However, simply guessing what keywords your audience might be searching for on Google, Bing and other search...

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What social media platforms are right for your business?

Social media platforms are a great digital marketing tool, but not every platform is suitable for every kind of business. If you’re struggling to figure the right ones to use to spread the word about your business, here’s our handy guide. Facebook Facebook is still...

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Understanding consumer habits in the digital world

The digital world can be a real minefield, so when it comes to devising a digital marketing strategy for your brand or business, it can be difficult to know where to begin. We know we should be engaging with both existing and potential customers across a variety of...

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