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Tips to improve your Facebook Ads campaigns

Tips to improve your Facebook Ads campaigns

Facebook Ads are a good way to advertise your business, product or services, with billions of users active every single day and an easy-to-use platform which has a very detailed targeting list, it’s easy to see why so many businesses flock to the platform and hold it...

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Preparing for LinkedIn Stories

Preparing for LinkedIn Stories

Given all that is currently going on, you’ll be excused if you missed the announcement that LinkedIn has been trialling its own version of Stories, with the view of rolling this out to all users very soon. But why, why has LinkedIn decided to follow the suit of many...

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Facebook Report Massive Surge In User Usage

Facebook Report Massive Surge In User Usage

During the current situation with the coronavirus, Facebook reported towards the end of March that they have seen a spike in usage across most countries. The company said, “The usage growth from COVID-19 is unprecedented across the industry, and we are experiencing...

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Communication. Communication. Communication.

Communication. Communication. Communication.

It's so important right now to keep maintaining communication with your customers and with your clients. Radio silence is the worst approach your business can take to the unique situation COVID-19 places us all in. We find that just keeping people in the loop inspires...

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How To Stay On Top During Lockdown

How To Stay On Top During Lockdown

While we're under lockdown, it's time to focus on the human side of your business. With work being conducted from our home offices, many traditional professional barriers are being breached with important meetings taking place over Zoom and Skype and children and...

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What is TikTok and can you use it for business?

What is TikTok and can you use it for business?

Just when you thought you’d got the hang of Instagram and Facebook, there’s a new kid on the block. TikTok may seem like a lip-syncing/karaoke video app for teens, but with over 500 million users worldwide, it’s much more than that. But is it right for your business?...

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What is User Generated Content and why is it so important?

What is User Generated Content and why is it so important?

While User Generated Content (UGC) may seem like a recent buzzword, it’s in fact been around pretty much since the dawn of the internet. From bloggers and newspaper websites encouraging readers to comment on their posts/articles, to guest posts or editorships inviting...

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Air Social at RV Capital’s 2020 annual investor gathering

Air Social at RV Capital’s 2020 annual investor gathering

Last weekend, Alex Vinall, managing director of Air Social, had the pleasure of supporting RV Capital's 2020 annual investor gathering held in Engelberg, Switzerland. RV Capital, for the uninitiated, is an independent fund managed by Alex's brother, Rob.  ...

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Air Social sponsors Woking’s Best Bar None Awards

Air Social sponsors Woking’s Best Bar None Awards

On Tuesday 15th January, Air Social had the pleasure of sponsoring Woking's Best Bar None Awards at the DoubleTree Hilton Hotel. The night paid tribute to Woking's best bars, pubs and restaurants.  Over the past year, Woking's varied establishments have been...

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Social Media Trends your business should be embracing in 2020

Social Media Trends your business should be embracing in 2020

We take a look at some of the social media trends businesses should be embracing and incorporating into their digital marketing strategy in 2020. User-generated content While this isn’t a new concept, if you’re not making the most of user-generated content (UGC) yet,...

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What is social listening and why is it so important?

What is social listening and why is it so important?

As a digital marketing agency, Air Social knows how important it is to build a good reputation online. Every business wants to be respected and these days, a good following on social media is part of that respect and reputation-building process. Having lots of...

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What’s in the Facebook Topics and Trends Report 2020?

What’s in the Facebook Topics and Trends Report 2020?

Facebook has unveiled its annual report, which looks at the conversations on the cusp of going mainstream in 2020. The 2020 Topics and Trends Report from Facebook IQ is a culmination of a year’s worth of research and insights and covers trends across six categories...

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