Blog

New Vacancy: Marketing Account Manager

With an expanding client base, Air Social is looking for a new Account Manager to join its growing team. This role is the vital link between clients and our team of digital marketing experts. About the role: Ultimately, the Account Manager is responsible for building...

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5 ways to freshen up your social media content

Here at Air Social Digital Marketing Agency, we live, sleep and breathe social media and are continually coming up with new ideas to make our content strategies great. If you’re in a social media rut – here are our top five ways to give your accounts a bit of a...

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How to have a healthy relationship with social media

According to a 2019 report by Global Web Index, we spend an average of 142 minutes on social media every day. For many of us, it’s the first thing we look at when we wake up and the last thing we check before we go to bed. It’s no secret that this intensive use of...

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What should you post on Instagram to have the most impact?

Instagram has one billion monthly active users worldwide and is the main communication channel for a lot of brands and influencers, who announce new products and partnerships on the platform and keep in touch with their audience. But with Instagram's algorithm always...

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How to produce video for social media marketing

Social media video content is still dominating users' attention spans. More than 100 million hours of Facebook video and over five billion YouTube videos are watched every day. Furthermore, videos get far more than text and link posts combined – 12 times more to...

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What are the benefits of having a microsite?

It’s a common misconception that a microsite is just a mini-website with little or no SEO value. Microsites can be a powerful tool in any business’ digital marketing arsenal. Here’s why… Effective Branding If you want to launch a new product or service, you’ll want it...

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Keyword research tools to help improve your SEO

Understanding the search terms people use to look for a website like yours is one of the fundamental building blocks of Search Engine Optimisation (SEO). However, simply guessing what keywords your audience might be searching for on Google, Bing and other search...

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What social media platforms are right for your business?

Social media platforms are a great digital marketing tool, but not every platform is suitable for every kind of business. If you’re struggling to figure the right ones to use to spread the word about your business, here’s our handy guide. Facebook Facebook is still...

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Understanding consumer habits in the digital world

The digital world can be a real minefield, so when it comes to devising a digital marketing strategy for your brand or business, it can be difficult to know where to begin. We know we should be engaging with both existing and potential customers across a variety of...

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10 of the best digital marketing podcasts

Here at Air Social Digital Marketing Agency, we love listening to a podcast when we're on route to work, at the gym or sitting on the sun lounger on holiday. Here we've picked our favourite digital marketing-related podcasts. The Digital Marketing Podcast with Ciaran...

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How to market to Millennials

Did you know there are almost 17 million Millennials in the UK? This makes up over a quarter of the country’s total population, second only to the baby boomer generation. It’s a demographic that simply cannot and should not be ignored when it comes to your...

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What is digital transformation and why should you care?

It seems to be the buzz word in business at the moment, but what exactly is digital transformation, and why is it so important? Air Social Digital Marketing Agency’s managing director Alex Vinall, breaks it down. Digital transformation is essential for all...

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Social Media trends 2019 from the Global Web Index.

As we approach the halfway mark in 2019, what social media trends are dominating the digital world? Market research company Global Web Index recently published a report providing insights on the world of social media, covering subjects including how much time is...

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Job Vacancy: Junior Marketing Assistant

Air Social is an award-winning digital marketing agency based on Guildford High Street. We specialise in lead generation and place social strategy at the centre of all our digital marketing campaigns, working with businesses and brands to get their message across to the right people at the right time.

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How to keep your kids safe on social media

Hopefully, the sun will shine enough for children to stay off their phones and other electronic devices this week, but as the kids are away from school, thoughts may turn to what they might be getting up to online and how to make sure they are using digital and social...

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Five tips for a successful email marketing campaign

In the old days, paper mail clogged up our letterboxes but in this digital age, it’s our electronic mailboxes that are bursting at the seams. So, if you’re trying to get your message out there, how do you ensure your email doesn’t get deleted among the hundreds –...

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F8 Conference: What’s new for Facebook?

Last week, Facebook held its annual Facebook F8 conference in California, during which it showcased upcoming additions and updates for its various social platforms. Here’s the lowdown on the main new features announced for Facebook, Messenger and Instagram. Facebook...

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