Blog

Understanding consumer habits in the digital world

The digital world can be a real minefield, so when it comes to devising a digital marketing strategy for your brand or business, it can be difficult to know where to begin. We know we should be engaging with both existing and potential customers across a variety of...

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10 of the best digital marketing podcasts

Here at Air Social Digital Marketing Agency, we love listening to a podcast when we're on route to work, at the gym or sitting on the sun lounger on holiday. Here we've picked our favourite digital marketing-related podcasts. The Digital Marketing Podcast with Ciaran...

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How to market to Millennials

Did you know there are almost 17 million Millennials in the UK? This makes up over a quarter of the country’s total population, second only to the baby boomer generation. It’s a demographic that simply cannot and should not be ignored when it comes to your...

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What is digital transformation and why should you care?

It seems to be the buzz word in business at the moment, but what exactly is digital transformation, and why is it so important? Air Social Digital Marketing Agency’s managing director Alex Vinall, breaks it down. Digital transformation is essential for all...

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Social Media trends 2019 from the Global Web Index.

As we approach the halfway mark in 2019, what social media trends are dominating the digital world? Market research company Global Web Index recently published a report providing insights on the world of social media, covering subjects including how much time is...

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Job Vacancy: Junior Marketing Assistant

Air Social is an award-winning digital marketing agency based on Guildford High Street. We specialise in lead generation and place social strategy at the centre of all our digital marketing campaigns, working with businesses and brands to get their message across to the right people at the right time.

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How to keep your kids safe on social media

Hopefully, the sun will shine enough for children to stay off their phones and other electronic devices this week, but as the kids are away from school, thoughts may turn to what they might be getting up to online and how to make sure they are using digital and social...

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Five tips for a successful email marketing campaign

In the old days, paper mail clogged up our letterboxes but in this digital age, it’s our electronic mailboxes that are bursting at the seams. So, if you’re trying to get your message out there, how do you ensure your email doesn’t get deleted among the hundreds –...

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F8 Conference: What’s new for Facebook?

Last week, Facebook held its annual Facebook F8 conference in California, during which it showcased upcoming additions and updates for its various social platforms. Here’s the lowdown on the main new features announced for Facebook, Messenger and Instagram. Facebook...

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Work experience at Air Social – Luke Oldfield

College Student, Luke Oldfield, approached us with his previous graphic design and video editing experience, as well as his knowledge of Adobe software and Final Cut Pro. He has always wanted to work for a digital agency, so we were of course very excited to have him...

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Facebook unveils algorithm secrets.

Facebook and other social media channels have come under much scrutiny for using algorithms to recommend content without explaining to users how they work. However, Facebook has now decided to launch a new feature that will reveal an insight into how its algorithms...

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Paid Media Manager

Air Social are an award-winning digital advertising agency based on Guildford High Street. We are a well-established digital marketing agency that specialises in lead generation. Placing social strategy at the centre of all our digital marketing campaigns, we work...

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International Mum and Small Business day

There’s no doubt about it; March has been all about celebrating women, what with International Women’s Day (8th March), Mother’s Day coming up (31st March) and International Mum and Small Business day in the pipeline (29th March). You might not be so familiar with the...

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Air Social work experience – Aimee Mattingley

What a great week this has been. With already having experience with graphic software programs and studying graphic design at college, I knew that I wanted to be involved with a digital company. When researching work experience opportunities, Air Social really stood...

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Air Social and RV Capital Collaboration

Collaborating with other leading businesses is one of the joys of what we do at Air Social and when that involves travelling to the snowy mountains of Switzerland, it’s even better. Recently our Managing Director, Alex Vinall, and Senior Digital Manager, Oli Walpole,...

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Digital Marketing Guildford: Why did your last lead go cold?

As marketing has moved progressively towards digital, quantifiable lead generation has been forced to the forefront of all of our minds. Many of us know the great feeling of opening an inbox to see a stream of leads have come in since leaving work the previous day. So...

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Looking back at Social Media changes in 2018

Social media is undeniably a potent marketing tool, and it is therefore imperative to keep up to date with its changing trends. 2018 saw some exciting changes for social media, and we have decided to look back over the previous year at some of the significant changes...

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