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Geotargeting

Geotargeting

Geotargeting, short for "geographic targeting", is a method of determining and delivering content to someone based on their geographic location. This can vary from a large scale target to an entire country, to a small scale target to a town.  So why would this be...

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Home Offices: The New Workplace?

Home Offices: The New Workplace?

When lockdown was officially announced back in March, millions of us took our various office laptops and desktops, and started to work from home. It was a disruptive change to most of our daily working lives at the time and was accompanied by much uncertainty and...

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The Dos and Don’ts of interacting with Comment Sections

The Dos and Don’ts of interacting with Comment Sections

The comment sections on social media can provide some terrifying waters to navigate and, if not navigated correctly, can open your business up for all kinds of criticism. However, it can also be your friend and an incredibly useful tool for forging genuine connections...

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Using Influencers To Promote Your Brand

Using Influencers To Promote Your Brand

Brands should always be looking for new approaches to take to reach specific receptive audiences. To get the attention of those who dislike being advertised to, one approach some advertisers are taking is to utilise an influencer and their network. The term influencer...

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Twitter Tests Out 140 Second Audio Tweets

Twitter Tests Out 140 Second Audio Tweets

Feel like a 280 character Tweet isn’t enough to get your point across? Tired of typing and crafting the perfect sentence that fits? Then Twitter’s latest innovation that is currently being tested might be just what you’re looking for. If you have an iOS device with...

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Best Practices for your Landing Page

Best Practices for your Landing Page

A brilliantly designed landing page is the best way to improve your website’s conversion rate. If you want to generate more and better quality leads, then you’re going to need to do some careful planning. Here are our tips for improving the quality of your landing...

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LinkedIn adds further re-targeting options

LinkedIn adds further re-targeting options

We have some great news for businesses and digital marketers alike. The development teams at LinkedIn have finally gifted advertisers with updated retargeting tools that are now tied to video advertisements and lead-generation forms.  For those of you who are not...

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Twitter expanding testing of Fleets

Twitter expanding testing of Fleets

We wrote in April how Twitter was in the process of testing its answer to Instagram "Stories", you can read that article here. It has been tested in Brazil since March, Italy since May and now the test will be expanding to users in India while the company continues to...

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Tips to improve your Facebook Ads campaigns

Tips to improve your Facebook Ads campaigns

Facebook Ads are a good way to advertise your business, product or services, with billions of users active every single day and an easy-to-use platform which has a very detailed targeting list, it’s easy to see why so many businesses flock to the platform and hold it...

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Preparing for LinkedIn Stories

Preparing for LinkedIn Stories

Given all that is currently going on, you’ll be excused if you missed the announcement that LinkedIn has been trialling its own version of Stories, with the view of rolling this out to all users very soon. But why, why has LinkedIn decided to follow the suit of many...

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Facebook Report Massive Surge In User Usage

Facebook Report Massive Surge In User Usage

During the current situation with the coronavirus, Facebook reported towards the end of March that they have seen a spike in usage across most countries. The company said, “The usage growth from COVID-19 is unprecedented across the industry, and we are experiencing...

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