Why is blogging important for your business?

A blog is a valuable tool in your digital arsenal; if you haven’t included one in your website, this is a quick and easy way to supercharge your online presence. We recommend posting small concise articles of around 800 words. This gives you all the benefits that come with regular blog posting, without the negatives of having to spend valuable time away from your business.

We are often asked: what are the actual benefits of posting a regular blog on your website? In our eyes, these are the most important.

Search Engine Optimisation (SEO)

Essentially, the more blogs you post, the more pages of your website get indexed. The more pages you have indexed, the more potential touch points you have that will appear on search engine results. Further SEO benefits include the building of external links – the number of other websites linking to your site significantly impacts the ranking of your site. Having a wide range of relevant content on your site massively increases the likelihood of external sites linking to your site. Search engine optimisation is complicated, however a blog is a great and easy place to start.

The personal touch

A good website is concise and clear. Having an effective and clear description of the services you offer doesn’t leave much room to let people know about the achievements of your employees and company. A blog solves this. Posting regular content about your industry and your business performance, gives your brand the personal touch. This is an important component that can convert browsing visitors into concrete customers.


Posting regularly about your industry gives you credibility. It shows you are knowledgeable and in touch with the wider goings on in your sector, putting you head and shoulders above your competition.

Social media coordination

Blog posts and themes that are tied in with your social media strategy are a fantastic way to drive traffic to your site. Driving traffic to a site is one of the primary methods you can adopt to increase conversions. The more people on your site, the better the chance of people getting in touch

Fresh content

For regular visitors to your site, fresh content does wonders for creating repeat business. When people see regularly changing content, it gives the impression of a modern, responsive and proactive business.

If you are interested in taking advantage of the benefits of blogging we would love to help with this. Air Social offers a range of blogging services, from regular production of articles, to the creation of a blog section on your website. We are here to help you achieve digital success.

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